Category/Brand Manager taking ownership of product categories and driving brand performance in a marketing team at a growing company.
YE
Hybrid Associate Brand Marketing Manager, Beverages
Posted 2 weeks ago
About the role
- Associate Brand Manager supporting Taco Bell's growing beverage business. Leading marketing campaigns for the beverage category to drive sales and brand engagement.
Responsibilities
- Lead and support Live Más Café beverage marketing campaigns, from developing creative briefs and guiding creative development to in‑market execution in partnership with cross‑functional and agency teams.
- Partner with cross‑functional teams (Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, Architecture & Development, Local Store Marketing) to develop integrated, multi‑channel activations that support the Live Mas Café calendar and effectively engage target consumers.
- Interpret and use consumer insights to inform decision-making, leveraging research, testing, and performance data to inform briefs, platform strategy, and messaging.
- Help build Live Más Café as a destination by supporting menu storytelling, merchandising, digital experiences, and launch communications.
- Help craft compelling presentations for partners at all levels, effectively communicating business challenges, opportunities, and recommendations.
- Manage cross functional inputs, timelines, and routing, ensuring creative consistency, compliance, and on time delivery.
- Lead cross-functional meetings – providing key updates and seeking out critical cross-functional input to move projects forward
- Partner with Coach to develop strategic documents for program recommendations, launch & promotional plans, and alignments within established processes
- Monitor category trends, competitive activity, and cultural beverage shifts to inform strategic recommendations and long-range roadmap planning
Requirements
- 4+ years of experience in brand management or related roles
- BA or BS Degree; MBA preferred
- Ad agency experience is a plus
- 1-2 years’ experience with project management, cross-functional coordination/organization
- 1+ years’ experience with creative or communication brief writing
- Microsoft Office, Strong PowerPoint skills a must
- Strong internal motivation, intellectual curiosity, logical yet flexible thinking, and desire to have a large impact on our organization.
- Strong organizational skills, with the ability to work independently and multi-task in a complex, fast-paced, and deadline-driven environment.
- Resourceful nature, with strong problem-solving and interpersonal communication skills
Benefits
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, carwash,
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag and… honestly, too many good benefits to name
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