Business Strategy Specialist leading data - driven marketing projects for global clients. Collaborating on AI technologies for competitive advantage and optimizing brand investment with analytics.
About the role
- Marketing Coordinator focusing on media strategies to enhance student enrollment at YDUQS. Collaborating with diverse teams to optimize campaign performance across various platforms.
Responsibilities
- Monitor media budgets, ensuring optimal allocation based on performance and return potential (ROI/ROAS);
- Monitor and analyze KPIs daily (CTR, CPC, CPA, CPM, CPL, ROAS, among others), identifying opportunities and making continuous adjustments;
- Conduct full-funnel analyses, understanding user behavior from ad exposure to conversion and proposing improvements throughout the customer journey;
- Track media trends and market benchmarks, suggesting new platforms, formats, or approaches to maximize results;
- Collaborate with content, CRM and design teams to ensure consistency between messaging, targeting and acquisition objectives;
- Develop data-driven strategic recommendations to evolve media strategies and support sustainable growth in results;
- Oversee the execution of paid media campaigns (Google, Meta, LinkedIn, etc.), ensuring performance aligns with acquisition, reach or conversion goals;
- Guide external partners (performance agency, publishers and stakeholders) to ensure expected efficiency in acquiring prospective students.
Requirements
- Bachelor’s degree in Advertising, Marketing, Business Administration or related fields;
- Postgraduate studies will be considered an advantage;
- Advanced knowledge of paid media platforms: Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads, as well as programmatic media partners;
- Intermediate knowledge of measurement and data tools such as GA4, DV360 and Adobe CDP;
- Advanced proficiency in Microsoft Office (Excel, PowerPoint and Word);
- Intermediate knowledge of Power BI;
- Advanced experience/knowledge in media planning, revenue tracking and KPI analysis.
Benefits
- Tuition scholarships of up to 100% for employees, legal dependents and certain family members (parents and siblings), allowing up to three simultaneous scholarships;
- Health insurance fully subsidized for the employee and partially for family members, with the employee responsible for copay;
- Optional dental coverage to support oral health;
- Meal allowance or food voucher with an option to choose according to your needs;
- Wellhub or Totalpass for flexible gym membership options;
- Wellz, a platform focused on employees’ mental and emotional health offering various types of support, including access to individual online therapy;
- Wellness program and benefits club with a dedicated program and exclusive perks;
- Flexible dress code to promote our diversity;
- Life insurance;
- Corporate partnership with SESC;
- Corporate University available on our exclusive portal, Educare;
- Growth opportunities — currently more than 60% of positions are filled through internal hiring processes.
Job title
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