Trade Marketing Manager at Trinny London focusing on driving brand growth through strategic marketing plans and retail collaborations.
Responsibilities
Trade Planning: Work with the Commercial team to build annual trade marketing plans with retail partners, identifying key moments to amplify awareness and drive acquisition.
Campaign Execution: Align marketing activation and spend to brand campaigns and NPD moments tailoring plans bespoke to retailers.
Retailer Alignment: Run regular operational meetings and bi-annual strategic planning sessions with retailers to align on partnership goals and activation planning.
Content & Tactics: Deliver bespoke, location-relevant content and sales-driving tactics for key doors and campaigns.
Internal Collaboration: Feed requirements into the central marketing function and collaborate with Retail and Creative teams for execution.
Financial Oversight: Manage trade budget within retailer P&L, ensuring all spend delivers ROI, and share learnings with wider team
Store Launches: Plan and negotiate best-in-class marketing support for each new store launch.
Production & Events: Brief and manage the production of marketing POS and organise large-scale brand events.
Strategy: Utilise media to drive awareness and support the Retail team with eventing toolkits across the region.
Logistics: Coordinate with the planning team to ensure stock is organised to support all marketing activity.
Requirements
Proven experience in trade marketing working with retail partners and translating brand calendars into retail activation plans.
Experience in translating brand calendars into activation plans within Retail.
You can balance creativity with strategic intent.
Success in negotiating marketing support and experience managing/justifying budget spend.
A passion for the beauty industry and an appetite for continuous learning and development.
Structured and organised, comfortable working with a "hands-on" approach with the ability to work in a fast-paced, ever-changing startup environment.
An appetite for learning and development.
Excellent relationship-building and written/verbal communication skills.
Excellent PowerPoint and presentation skills.
Benefits
Hybrid and flexible working, with core working hours
25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
Welcome to Trinny London Starter Stack and swag
Your Beauty Wallet: You'll receive a £500 annual product allowance to explore and enjoy our full range of Trinny London products
Company discount for yourself, your friends, and family
Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
An annual personal training and development budget
Enhanced family friendly packages to support birthing & non-birthing parents
Pension scheme
Workplace nursery scheme
Cycle to work scheme
T-Parties = many office socials as well as summer and festive celebrations!
Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)
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