Specialist Consumer: Youth and Mass developing GTM plans and executing campaigns for Youth and Mass segments. Collaborating with internal teams to achieve marketing objectives and drive revenue growth.
About the role
- Marketing Manager overseeing Seed portfolio for Germany, Austria, and Switzerland. Leading strategic marketing initiatives, driving sales and profitability in the seed sector.
Responsibilities
- The Marketing Manager for Seed oversees the Seed portfolio, providing leadership and strategic direction to category marketing managers and the agronomy department.
- Growing sales in line with given country sales targets, driving profitability, market share and customer satisfaction through planning and implementing the country marketing priorities for seed aligned with global and regional strategy.
- Supporting commercial and customer needs by coordinating the national seed marketing strategy including product positioning, pricing, brand segmentation.
- Taking accountability for product lifecycle management and all aspects of the marketing mix activities.
- Leads the portfolio strategy for Seed and the marketing mix.
- Accountable for relevant tasks like demand planning, product positioning, sales programs, services and pricing.
- Identifies new business opportunities and product concepts based upon unmet market needs and for seed R&D/breeding decisions.
- Monitors and analyses competitor products, positioning, trends and customer needs.
- Coordinates with Category Marketing Managers and Marketing Communication Manager advertising plan and promotion activities and within set budget.
- Oversees and strategically guides together with the Agronomy manager the activities of the agronomy team.
- Builds the organizational competencies through ensuring development of product and crop training modules.
- Collaborates with cross-functional teams to align marketing efforts with overall business goals.
- Oversees the creation and execution of integrated marketing campaigns across various channels.
Requirements
- Degree in Agricultural Sciences with more than ten years of business experience working in the seed industry and in a country environment
- Excellent knowledge of the German seed market and its customers and products
- Profound expertise in product management and strategic marketing
- Deep knowledge of especially the crops corn and oilseed rape
- Strong strategic, innovative and customer mindset as well as ability to envision future market trends and opportunities
- Excellent communication and presentation skills
- Experience in team leadership and people management
- Full fluency in both German and English.
Benefits
- NA
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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