Senior Marketing Specialist leading marketing strategies for mental health initiatives at MHF. Collaborating across channels to deliver impactful campaigns that resonate with communities.
About the role
- Marketing Manager overseeing regional marketing strategies and sales initiatives for Wolseley Canada. Collaborating with leadership and sales teams to drive customer-focused marketing programs.
Responsibilities
- Develop and execute regional marketing strategies focused on existing customer growth and new customer acquisition.
- Identify customer opportunities and translate business needs into actionable marketing plans.
- Assess market conditions and proactively adjust marketing activities to maintain competitiveness.
- Build strong relationships with regional leadership, sales teams, and suppliers to support business plans and growth strategies.
- Partner with the Corporate Centre of Excellence (CoE) to create integrated marketing materials including print collateral, digital content, email campaigns, social media, merchandising, and signage.
- Collaborate with operations and sales to identify tools, training and in-store assets (POP, signage, etc.) to enhance customer engagement.
- Lead end‑to‑end execution of marketing initiatives such as promotions, customer events, advertising, email marketing, social media, and content development.
- Partner with regional leadership to leverage vendor marketing funds to support promotional programs and regional business opportunities.
- Ensure brand standards, corporate identity, and value propositions are consistently applied across all regional touchpoints.
- Measure, review, and report on promotional activity performance, marketing KPIs, and budget utilization.
- Maintain clear internal communication with sales teams regarding marketing initiatives and available assets.
- Prepare and present monthly marketing reviews for assigned regional leadership and contribute to broader marketing team updates.
Requirements
- Bachelor’s degree in marketing, communications, business, or related field; equivalent marketing experience considered.
- 7–10 years of marketing experience, ideally with industry background in HVAC, plumbing, construction, distribution, or related sectors.
- Strong written and verbal communication skills; ability to translate business needs into compelling marketing assets.
- Demonstrated experience using marketing analytics tools and CRM platforms to support data-driven decision-making.
- Highly organized with the ability to manage multiple projects in a fast‑paced, evolving environment.
- Proven ability to influence stakeholders at multiple levels.
- Proven ability to work collaboratively across functions and independently with minimal direction.
- High attention to detail and strong project management skills.
- Proficiency in MS Office (Outlook, Excel, PowerPoint, SharePoint, Teams, Power BI).
Benefits
- Comprehensive benefits with premiums fully paid for by the company for the “Core” package starting the first day of employment.
- Career development and training opportunities
- Life insurance, disability and wellness program
- Retirement savings programs including RRSP and DC pension with up to 5.25% employer contribution
- Paid vacation and sick time and day off on your birthday!
- Bonus programs that include annual performance and profit sharing
- Employee discounts on top brands of plumbing and HVAC/R products
- Education reimbursement for employees
- Employee referral program
- Safety shoe reimbursement
Job title
Job type
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Degree requirement
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