Business Analyst / Project Manager managing website development for global marketing team. Collaborating between Marketing and Development on website enhancements and optimizations.
Responsibilities
Functioning as the main liaison between regional Marketing and Development teams to manage daily website projects and sprint cycles.
Coordinating and prioritizing website enhancement requests, bug fixes, and new feature rollouts through JIRA.
Leading sprint planning, backlog grooming, and standups to ensure smooth execution of web initiatives.
Gathering and documenting business requirements for web enhancements, marketing tools, and system integrations.
Translating business needs into detailed functional and technical specifications for development teams.
Overseeing quality assurance (QA) and user acceptance testing (UAT) to ensure deliverables meet business and compliance standards.
Collaborating with marketing stakeholders and developers to implement changes and monitor their impact.
Maintaining alignment between global and regional teams to support a consistent user experience and messaging.
Analyzing website performance metrics, user behavior, and conversion rates to identify optimization opportunities.
Recommending enhancements to improve user experience (UX), site functionality, and overall digital engagement.
Providing data-driven insights and recommendations to support business goals.
Defining and prioritizing project backlogs to ensure timely delivery of web enhancements.
Ensuring web solutions align with security best practices and regulatory requirements (GDPR, ADA, etc.).
Requirements
5+ years of relevant experience as a Business Analyst, Project Manager, or Digital Producer in website operations or digital marketing.
Undergraduate degree in Business, Information Systems, Marketing, or a related field.
Hands-on experience with headless CMS platforms, including schema design, custom inputs, and workflow configuration; experience with complex, multi-regional, multi-lingual website setups.
Strong understanding of web technologies, content management systems (CMS), and digital workflows.
Familiarity with web analytics tools such as Google Tag Manager, Google Analytics, Adobe Analytics, or Hotjar.
Understanding of SEO principles and how they influence content structure and site performance.
Experience working in a collaborative, fast-paced environment using Agile methodologies and tools such as JIRA to manage timelines, priorities, and stakeholder communication.
Excellent problem-solving skills, logical reasoning, and an analytical mindset.
Strong organizational and interpersonal skills, with the ability to prioritize multiple requests effectively.
Benefits
medical, dental and vision coverage with multiple plan options;
health savings and flexible spending accounts;
employer-paid life, disability and business travel insurance;
401(k) plan with company match;
flexible paid time off;
educational reimbursement programs;
wellness and fitness activities;
paid parental leave; and
volunteer time off
Job title
Business Analyst – Project Manager, Website Development
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