Hybrid Business Analyst – Project Manager, Website Development

at WisdomTree, Inc.

• Job title: Business Analyst – Project Manager, Website Development
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $85,000 - $95,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Business Analyst / Project Manager managing website development for global marketing team. Collaborating between Marketing and Development on website enhancements and optimizations.

Responsibilities

• Functioning as the main liaison between regional Marketing and Development teams to manage daily website projects and sprint cycles.
• Coordinating and prioritizing website enhancement requests, bug fixes, and new feature rollouts through JIRA.
• Leading sprint planning, backlog grooming, and standups to ensure smooth execution of web initiatives.
• Gathering and documenting business requirements for web enhancements, marketing tools, and system integrations.
• Translating business needs into detailed functional and technical specifications for development teams.
• Overseeing quality assurance (QA) and user acceptance testing (UAT) to ensure deliverables meet business and compliance standards.
• Collaborating with marketing stakeholders and developers to implement changes and monitor their impact.
• Maintaining alignment between global and regional teams to support a consistent user experience and messaging.
• Analyzing website performance metrics, user behavior, and conversion rates to identify optimization opportunities.
• Recommending enhancements to improve user experience (UX), site functionality, and overall digital engagement.
• Providing data-driven insights and recommendations to support business goals.
• Defining and prioritizing project backlogs to ensure timely delivery of web enhancements.
• Ensuring web solutions align with security best practices and regulatory requirements (GDPR, ADA, etc.).

Requirements

• 5+ years of relevant experience as a Business Analyst, Project Manager, or Digital Producer in website operations or digital marketing.
• Undergraduate degree in Business, Information Systems, Marketing, or a related field.
• Hands-on experience with headless CMS platforms, including schema design, custom inputs, and workflow configuration; experience with complex, multi-regional, multi-lingual website setups.
• Strong understanding of web technologies, content management systems (CMS), and digital workflows.
• Familiarity with web analytics tools such as Google Tag Manager, Google Analytics, Adobe Analytics, or Hotjar.
• Understanding of SEO principles and how they influence content structure and site performance.
• Experience working in a collaborative, fast-paced environment using Agile methodologies and tools such as JIRA to manage timelines, priorities, and stakeholder communication.
• Excellent problem-solving skills, logical reasoning, and an analytical mindset.
• Strong organizational and interpersonal skills, with the ability to prioritize multiple requests effectively.

Benefits

• medical, dental and vision coverage with multiple plan options;
• health savings and flexible spending accounts;
• employer-paid life, disability and business travel insurance;
• 401(k) plan with company match;
• flexible paid time off;
• educational reimbursement programs;
• wellness and fitness activities;
• paid parental leave; and
• volunteer time off