BI / Analytics Engineer owning and evolving business intelligence platform for an award - winning beauty brand. Collaborating with various stakeholders to provide reliable analytics for decision - making.
About the role
- Senior Analytics Engineer at Whow Games focused on marketing measurement and analytics. Responsible for driving data-driven decisions to optimize marketing strategies.
Responsibilities
- Own and operate our marketing measurement stack, including funnel measurement (MMM, MTA, incrementality), AppsFlyer, and Funnel.io, ensuring data quality, model integrity, and actionable outputs across all paid channels
- Build and maintain scalable dbt data models and Tableau dashboards that enable self-service reporting on UA (user acquisition) health metrics (cohort ROAS, CPL trends, payback periods, LTV curves)
- Develop predictive LTV models for hybrid monetization (IAP + ad revenue) and own SKAdNetwork conversion value schemas for iOS
- Translate measurement outputs into concrete budget recommendations and channel-mix decisions for senior stakeholders
- Own the full marketing data-collection layer, from tracking specs and tag management (GTM, server-side) to first-party event design and data contracts with Product and Engineering, ensuring every relevant user action is captured correctly and flows reliably into the measurement stack
- Design and oversee A/B tests for store pages (ASO/CPP), creative concepts, and bid strategies to optimize the full conversion funnel
- Conduct market segmentation and customer-journey analysis to uncover acquisition and retention opportunities
- Collaborate with Data Engineering to ensure reliable data pipelines between AppsFlyer, ad networks, and our BI stack
Requirements
- 4+ years in marketing analytics, analytics engineering, or a closely related role in B2C or mobile
- Strong SQL and Python skills for data modeling, analysis, and predictive modeling (e.g., D180 LTV forecasting)
- Hands-on experience with dbt and Tableau (or comparable BI tools)
- Deep understanding of marketing measurement (MMM, MTA, incrementality testing) and the ability to critically evaluate and act on model outputs, not just run them
- Mobile ad-tech fluency: AppsFlyer or Adjust, SKAdNetwork, programmatic/DSP mechanics
- Proven ability to communicate complex data clearly to senior, non-technical stakeholders
- Proactive and ownership-driven: you close the loop from pipeline to business impact
- Fluent English
Benefits
- A dynamic environment with flat hierarchies, fast decision-making, and plenty of room for your own ideas
- Flexible working hours and the option to work remotely (expectation to be in the office two days per week)
- Regular company events
- Fruit, drinks, and meal allowances
- Subsidy for the Deutschlandticket (Germany public-transport pass)
- Option for a Wellpass membership
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