About the role

  • Head of CRM & Support at Whow Games responsible for customer retention and communication. Leading a team to develop strategies for enhancing player loyalty and satisfaction.

Responsibilities

  • Responsible for all activities related to customer retention, communication and support
  • Develop a data-driven CRM strategy to retain players long-term
  • Plan and optimize retention campaigns across the entire player lifecycle
  • Lead the VIP and whales care program and maintain personal relationships with high-value players
  • Manage all CRM communication channels such as email, push notifications and in-game messaging
  • Conduct testing and monitoring to ensure relevant and effective interactions
  • Lead and develop the Customer Support team including VIP support
  • Define and analyze key KPIs such as retention, LTV and NPS

Requirements

  • Several years of experience in CRM, customer care or community management, preferably with leadership experience
  • Analytical thinking, strategic planning and a creative approach to customer retention
  • Experience with tools such as Braze, Tableau, HTML and marketing automation is an advantage
  • Strong communication skills, a hands-on mentality and the ability to design and improve processes efficiently
  • Very good German and English skills; additional languages are an advantage

Benefits

  • Professional team with several years of industry experience
  • Dynamic environment with flat hierarchies and fast decision-making
  • Flexible working hours and the possibility to work remotely (office presence expected 2 days per week)
  • Regular company events
  • Fruit, beverages and meal allowances
  • Subsidy for the DeutschlandTicket
  • Wellpass membership available

Job title

Head of CRM & Support

Job type

Experience level

Lead

Salary

€75,000 - €85,000 per year

Degree requirement

No Education Requirement

Tech skills

Location requirements

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