Lead Product Manager responsible for product initiatives in a hybrid setup in Zagreb.
About the role
- Product Manager driving personalized engagement experiences across digital channels for financial services. Collaborating with product, analytics, and engineering teams to optimize user engagement.
Responsibilities
- Define and execute personalization and engagement strategies across multiple digital experiences.
- Design and manage targeted campaigns and incentives to drive engagement, retention, and customer behavior.
- Partner with horizontal PMs (Content, Deals, Loyalty, Dashboard) to ensure personalized interventions align with the overall user experience.
- Collaborate with the CMS/platform team to implement segmentation, targeting, and personalization logic.
- Use analytics and experimentation to measure campaign impact and optimize performance.
Requirements
- 5+ years in product management, preferably in personalization, engagement, or behavioral campaigns.
- Experience with cross-channel digital products (web, app, dashboards).
- Strong analytical skills and comfort with experimentation and data-driven decisions.
- Experience collaborating with platform/engineering teams to implement personalization solutions.
- Ability to navigate a matrix organization and collaborate effectively across multiple PMs.
Benefits
- Health insurance options
- Flexible Time off
- Medical, Dental and Life Insurance
- Tuition Assistance Program
- Parental Leave
- One day volunteer time off
- $0 Money Transfer Fee Discount Code – Quarterly
- Recognition Program “Game Changers”
- Employee Discount Program
- Global Adoption Assistance
- Global Scholarship Awards Program
- 401K plan
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