Senior Growth Marketing Manager leading B2B marketing initiatives for SS&C Technologies in APAC. Focusing on demand generation, multi - channel campaigns, and collaboration with global teams.
About the role
- User Acquisition Manager leading global Web2App strategy for Loora's AI English tutor. Managing campaigns, analyzing performance, and collaborating with cross-functional teams.
Responsibilities
- Define and lead the company’s Web2App strategy optimizing quiz-based funnels to drive high-intent users into the app.
- Run and scale campaigns across Google Ads, Meta, and other paid channels with a focus on revenue-based goals.
- Analyze funnel performance end-to-end to identify and eliminate conversion bottlenecks.
- Manage $1M+ monthly budgets, optimizing for CAC, LTV, and ROAS.
- Collaborate with Product, Data, and Creative teams to ideate, test, and launch growth experiments quickly.
- Own the data integrity of the Web2App funnel. You will optimize attribution logic and automate workflows to ensure we scale acquisition with minimal manual overhead
- Introduce new ideas, tools, and approaches to continuously improve acquisition efficiency.
Requirements
- 4–5 years of B2C User Acquisition or Performance Marketing experience (Web + App).
- Deep understanding of web funnels and Web2App conversion flows.
- Proven success managing $1M+ monthly budgets with strong ROAS for subscription-based products.
- Data-fluent: experienced with AppsFlyer (or similar MMP), GA4 and BI tools.
- AI-savvy, comfortable with AI tools and utilizes them in your day to day
- Hands-on, curious, and comfortable taking bold bets and learning fast.
- Fluent in English
Benefits
- Flexible work arrangements
Job title
Job type
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