Senior Test Design & Data Science Consultant at Wells Fargo developing and implementing marketing testing strategies. Collaborating on forecasting and optimizing marketing campaigns across Consumer Banking and Lending teams.
Responsibilities
Partner with multiple stakeholders to size out and align on strategy for upcoming marketing campaigns
Evaluate key marketing levers for future optimization
Develop a learning agenda for the continuous refinement and optimization of marketing campaigns, utilizing statistical techniques and experimental design
Support the monthly forecasting process, estimating future performance based on historical data
Ensure adherence to compliance and legal regulations and policies on all projects managed
Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to senior leadership
Requirements
4+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science
1+ years of previous marketing campaign analytics experience
Strong analytical skills, with experience using data and insights to inform marketing decisions
Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
Expertise in statistical testing and forecasting
Experience with large production data sets
Proficiency in SQL, Python / R, and other programming languages, along with Excel
Benefits
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
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