Integrated Marketing Manager leading brand strategy for Expedia Group's brands like Expedia, Hotels.com, and Vrbo. Collaborating with senior leadership and cross - functional teams to execute impactful marketing campaigns.
About the role
- Senior Manager/Director of Marketing Automation at Welldoc focusing on Salesforce Marketing Cloud Engagement. Leading technical direction and website oversight in digital health marketing.
Responsibilities
- Serve as the technical owner and primary liaison for our SF Engineering team.
- Own the Salesforce Marketing Cloud Engagement (Core MC) platform configuration, data governance, security protocols, and overall technical roadmap.
- Design, document, and oversee the implementation of complex, multi-channel customer journeys, data integration pipelines (ETL), and API connectivity between SFMC and other systems.
- Define the strategy for Data Extensions, write efficient SQL segmentation logic, and manage data synchronization to ensure campaign effectiveness and compliance.
- Establish and enforce rigorous standards for technical quality assurance, security, and performance across all SFMC development work.
- Act as the sole internal owner of the corporate website (Webflow), overseeing its function and alignment with marketing goals.
- Own website analytics (Google Analytics, Hotjar, etc.). Use these insights to drive Conversion Rate Optimization (CRO) and direct necessary technical enhancements.
- Collaborate with Data Science to refine performance reporting and dashboards.
Requirements
- 5+ years of hands-on, deep experience with Salesforce Marketing Cloud Engagement (Core MC), including Journey Builder, Contact Builder, Automation Studio, and SFMC API integration.
- 3+ years of experience working with technical resources (developers/engineers), specifically translating business needs into documented technical requirements for SFMC implementation.
- Expert proficiency with SQL and managing Data Extensions for both segmentation and data modeling.
- Deep understanding of the SFMC data model and technical infrastructure to effectively guide engineering solutions.
- Familiarity with Salesforce Marketing Cloud Account Engagement (Pardot) is beneficial, but candidates must demonstrate that SFMC Engagement is their area of mastery.
- 5+ years in healthcare, digital health, or life sciences marketing.
- Must understand regulatory and compliance considerations (e.g., HIPAA, CAN-SPAM).
- Highly skilled in reporting and interpreting digital marketing metrics.
Benefits
- generous PTO
- medical insurance
- dental insurance
- vision care
- life and disability insurance
- retirement benefits
- opportunity to participate in health savings accounts and/or dependent care accounts
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