Brand Manager for Carolina Herrera overseeing brand strategy and collaboration with distributors in Latin America for sustainable growth. Focused on strategic marketing and relationship management.
About the role
- Brand Manager responsible for delivering brand relevance and market share growth for Briogeo in North America. Collaborating with trade marketing and education teams to execute marketing plans.
Responsibilities
- The Briogeo Brand Manager will be responsible for delivering brand relevance, penetration, and market share growth
- Work closely together with the Trade Marketing and Education teams in developing and executing local marketing plans to drive sustainable growth for the brand
- Contribute to driving the Briogeo North America (NA) regional brand vision and strategies with excellence and act as a custodian of the brand in-market, ensuring the integrity of brand equity and visual identity
- Leads the development and implementation of integrated marketing plans (product and commercial campaigns) across the relevant media channels
- Contributes to a healthy portfolio/brand P&L, by responsibly managing marketing expenditures and driving strong ROI as well as financial analysis to ensure initiative and portfolio profitability
- Be immersed in industry, consumer and sales trends and leverage them to inform strategic decision making for the portfolio
- Tracks Briogeo and competitive business results, analyze and derive insights to provide actionable strategies and brand plans
- Collaborates with the global team to provide market fit to win planning and feedback on product innovation and campaign/creative assets
- Adapt to NA market as needed
- Partners with the trade marketing and sales teams to ensure successful omni-channel strategy and retailer sell-in
- Manages key agency partners to develop and execute the brand marketing plan
- Performs other duties as assigned
Requirements
- 4+ Years relevant experience in Brand Marketing (previous CPG/Beauty preferred)
- Undergraduate degree in Business, Marketing or Communications; Master’s degree is a plus (Business/Marketing preferred)
- Strong operational skills: Operates with end results in mind; Able to plan and follow through projects in a timely manner, meet deadlines, flag issues, and has a solution-oriented mindset
- Analytical thinking & problem solving: The ability to analyze complex and layered data to identify key insights and barriers to growth, with the purpose of proposing solutions and action plans to grow the business; A strong affinity with numbers a plus
- Ownership: Act as owner of the business, drive projects with a strong level of autonomy and be accountable for results
- Ability to own and manage multiple initiatives and priorities at once
- Collaborative: Able to build professional and interpersonal relationships with internal and external team members, developing a network to deliver projects effectively and efficiently
- Entrepreneurial Mindset: Open to embracing new challenges and priorities, identifying key opportunity areas within the organization, and solving them by creating, developing, and executing new processes
- Keen to listen, learn and accept feedback
- Clear communication skills: Critical to drive clear communication, both written and verbal, across a multi-functional team that spans geographies and languages
- Technical competence with Microsoft Office Suite – strong PowerPoint deck creation
- Growth mindset: A positive and optimistic attitude
- Passion for the Beauty products or services category required.
Benefits
- health insurance
- life and disability insurance
- 401(k) retirement plan
- paid holidays
- paid time off (PTO)
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