Senior Product Manager driving growth strategies at Weedmaps. Leading cross-functional teams to enhance user acquisition and retention for cannabis commerce.
Responsibilities
Define and own the growth roadmap that accelerates shopper acquisition, activation, retention, and re-engagement across the Weedmaps ecosystem.
Translate business goals, shopper insights, and market opportunities into a clear, data-driven roadmap and prioritized backlog that drives measurable growth outcomes.
Lead cross-functional teams across Product, Marketing, Lifecycle, Data, Engineering, and Compliance to execute high-impact growth initiatives efficiently and collaboratively.
Develop and refine demand-generation strategies, optimize funnels, and build scalable growth loops through experimentation, rapid iteration, and continuous learning.
Monitor and report on the performance of growth initiatives - including adoption, engagement, and revenue impact - using quantitative and qualitative insights to guide strategy.
Requirements
Bachelor’s degree or equivalent work experience
5+ years product management experience in a growth focused role.
Deep data background using self service analytics tooling (Mixpanel, Amplitude, Heap, etc)
Hands-on experience with martech/lifecycle tooling (Braze, Branch, Segment).
Experience partnering closely with Marketing and Lifecycle teams to build unified growth strategies.
Benefits
Physical Health (Medical, Dental & Vision)
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life & AD&D - employer paid 1x salary up to $250,000
Supplemental, voluntary benefits
PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Product Owner responsible for data platform management and optimization at Keyrus in Bordeaux. Collaborating with multicultural teams to deliver high - quality data solutions in a growing company.
Senior Digital Product Manager leading strategy and execution of web and mobile digital products for American Family. Collaborating with cross - functional teams to enhance customer and agent experiences.
Senior Analyst handling product management for Travelers' Small Commercial team. Manage growth and profitability for products through data analysis and strategic recommendations.
Digital Product Manager at Horizon Blue Cross Blue Shield, responsible for managing digital assets and developing digital strategies. Collaborates cross - functionally to drive product capabilities and enhance user experience.
Product Lead focusing on asset performance and benchmarking for energy transition assets at Aurora. Collaborating across teams to develop world - class benchmarking products.
Product Owner Marketplace leading digital product development & management to maximize user value. Collaborating with cross - functional teams in a dynamic omnichannel retail environment.
Product Development Manager at PwC leading software solutions and driving product innovation. Collaborating with teams to develop products from definition to release.
Product Development Manager shaping small group adventures for travelers in Latin America with a focus on sustainability and local connections. Join our team to deliver unforgettable travel experiences.
Product Leader responsible for managing high - performing product lines at Desjardins Group. Leading strategic initiatives and engaging with stakeholders for successful product development.
Lead Product Manager managing CRM applications within Wells Fargo's Home Lending transformation efforts. Focused on sales engagement, agile delivery, and user adoption in a fast - paced environment.