DTC/P Insights & Measurement Product Owner driving data - driven decisions for Sanofi's digital consumer experience. Lead measurement systems design and revenue optimization initiatives with cross - functional teams.
About the role
- Senior Product Manager driving growth strategies at Weedmaps. Leading cross-functional teams to enhance user acquisition and retention for cannabis commerce.
Responsibilities
- Define and own the growth roadmap that accelerates shopper acquisition, activation, retention, and re-engagement across the Weedmaps ecosystem.
- Translate business goals, shopper insights, and market opportunities into a clear, data-driven roadmap and prioritized backlog that drives measurable growth outcomes.
- Lead cross-functional teams across Product, Marketing, Lifecycle, Data, Engineering, and Compliance to execute high-impact growth initiatives efficiently and collaboratively.
- Develop and refine demand-generation strategies, optimize funnels, and build scalable growth loops through experimentation, rapid iteration, and continuous learning.
- Monitor and report on the performance of growth initiatives - including adoption, engagement, and revenue impact - using quantitative and qualitative insights to guide strategy.
Requirements
- Bachelor’s degree or equivalent work experience
- 5+ years product management experience in a growth focused role.
- Deep data background using self service analytics tooling (Mixpanel, Amplitude, Heap, etc)
- Hands-on experience with martech/lifecycle tooling (Braze, Branch, Segment).
- Experience partnering closely with Marketing and Lifecycle teams to build unified growth strategies.
Benefits
- Physical Health (Medical, Dental & Vision)
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life & AD&D - employer paid 1x salary up to $250,000
- Supplemental, voluntary benefits
- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
- Paid parental leave
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