Demand Generation leader shaping marketing strategies for Harvey’s AI products in legal services. Building scalable marketing efforts to drive awareness and revenue.
About the role
- PPC / SEM Specialist managing online marketing campaigns for English and German-speaking clients. Focusing on lead generation and maximizing clients' online success from Cape Town-based office.
Responsibilities
- cultivate enduring client relationships through expertise, project management skills, and amiable demeanour
- deliver comprehensive performance marketing consulting, with a focus on SEA
- develop marketing concepts and analyze various channels and formats
- transform insights into impactful reports and performance presentations
- translate technical data into actionable recommendations
- collaborate closely with clients to formulate optimal solutions aligned with business objectives
Requirements
- a National Diploma, Higher Certificate, or Bachelor's Degree from a recognised college or university in a relevant field such as economics, marketing, communications
- 1–2 years of experience in search engine marketing (SEA)
- proficiency with Google Ads, Google Analytics, and other relevant tools
- experience in project management and client servicing
- knowledge of display/video advertising, app marketing, tracking, and reporting is a significant advantage
- strong affinity for data-driven work, automated processes, logical thinking, and pragmatic solutions
- a knack for numbers and a quick grasp of complex topics
- passion for performance marketing and an interest in emerging digital trends and technological developments
- fluent in German with a good knowledge of English.
Benefits
- a dynamic work environment fostering personal growth and development
- opportunities to work on exciting projects with leading global brands
- learning from Subject Matter Experts across all digital marketing disciplines
- flat hierarchies and short decision paths
- being part of a young, dynamic, and international team
- exposure to disciplines beyond your own skill set
- a vibrant office space in Cape Town and a flexible work environment (hybrid work)
- a competitive compensation package
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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