Hybrid Marketing Manager, Demand Generation & Growth

at Webmatch - E-Commerce Agentur

• Job title: Marketing Manager, Demand Generation & Growth
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Koln, Germany

About the role

• Marketing Manager responsible for lead generation at E-Commerce agency in Cologne. Collaborating with management and sales on marketing strategies to strengthen the Webmatch brand.

Responsibilities

• You will shape our marketing holistically with the clear goal of generating qualified leads and sustainably strengthening the Webmatch brand.
• Build and develop a lead-generation funnel (content, website, events)
• Develop and implement content marketing strategies with a clear conversion focus
• Create communication concepts for our agency brand based on the agency positioning
• Create and manage landing pages, lead magnets, and campaigns
• Own our website including the blog and conversion optimization
• Expand our LinkedIn presence (company + executive leadership) with a focus on inbound leads
• Plan and execute events as a lead channel (e.g., meetups, executive dinners, trade shows)
• Work closely with Sales to define and hand over MQLs
• Manage external service providers and lead our marketing student assistant
• Optional: build new formats such as podcast or video content

Requirements

• 3–6 years of experience in marketing, ideally in an agency environment
• Experience building lead funnels and demand generation
• Strong in content marketing with a conversion focus
• Understanding of landing pages, lead magnets, and customer journeys
• Experience with tools such as CRM / marketing automation (e.g., HubSpot)
• You are hands-on and can execute tasks yourself — not just manage them
• Familiarity with topics and theses from our industry environment (TCO, replatforming, technologies, etc.)
• General interest in e-commerce and digital business models

Benefits

• Marketing with a clear business objective: pipeline over vanity metrics
• Direct collaboration with executive management
• Wide scope for shaping processes, formats, and channels
• Exciting cases and content that are truly marketable (e.g., Toyota, ADAC)
• An environment that sees marketing as a growth driver
• Various training and development opportunities
• Benefits such as the Deutschlandticket (nationwide public transport pass), JobRad (company bike), Urban Sports Club membership, flexible working hours, employee discounts, coverage of daycare costs, and additional vacation days
• Company pension plan
• High-quality equipment (MacBook Pro) and tools