Field Marketing Manager creating strategies and executing marketing programs for Webflow in EMEA. Lead local marketing efforts while collaborating with the North American team.
Responsibilities
Own the strategy, planning, and execution of Webflow's EMEA field marketing programs — including third-party sponsorships, executive dinners, roadshows, and partner events — while contributing to select global programs and initiatives
Build and execute account-based marketing (ABM) plans in close partnership with the EMEA sales team, ensuring field programs are directly mapped to pipeline goals and top-account engagement
Develop and maintain strong working relationships with EMEA sales leadership, acting as the connective tissue between field marketing activity and revenue outcomes in the region
Manage program budgets end-to-end — building forecasts, tracking spend, and consistently delivering programs on or under budget without sacrificing quality
Work cross-functionally with agencies, vendors, and contractors to bring events and programs to life, serving as the primary point of accountability for EMEA event quality and experience
Track, measure, and report on field marketing performance across the region — including pipeline contribution, event ROI, and account engagement — and use those insights to continuously sharpen the regional strategy
Help shape the global field marketing playbook by bringing EMEA learnings, market nuance, and regional best practices back to the broader team
Requirements
5+ years of field marketing experience with direct ownership of EMEA programs, campaigns, and events
Degree in Marketing, Communications, Business, or a related field or equivalent professional experience
Demonstrated experience executing a range of field marketing formats sponsorships, executive dinners, roadshows, partner events, and ABM programs — across multiple EMEA markets
Proficiency in Salesforce and Marketo; experience with Bizzabo or a comparable event management platform
Ability and genuine enthusiasm for international travel, with availability to support 20+ events per year across the EMEA region
Business-level fluency in English; additional European language skills are a plus.
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