Senior Marketing Insights Manager developing frameworks for marketing measurement and insights at Maple. Collaborating with teams to drive investment decisions and unlock growth opportunities.
About the role
- Analyst transforming consumer behavior data into insights for marketing. Engaging in performance analysis and Business Intelligence solutions within a strategic team.
Responsibilities
- We are a strategic team responsible for turning data into decisions.
- We work on campaign and event performance analysis, on developing Business Intelligence solutions, and on generating insights about consumer behavior, journey and experience, supporting leadership in decision-making.
- The team has a strong interface with technology, data and business, and is responsible for executive reports, dashboards and analytical studies on consumer behavior and journey that directly impact the company’s results.
- Analyze consumer interactions with the company’s various initiatives (CRM, benefits, promotions, events and marketing activities);
- Generate strategic insights from data to support tactical and executive decisions;
- Develop and enhance management dashboards and reports in Power BI;
- Monitor KPIs, ensuring data quality, consistency and critical interpretation of the data;
- Conduct analyses and studies on consumer behavior, journey and experience, identifying patterns, opportunities and areas for improvement;
- Support the development and evolution of consumer experience indicators (e.g., NPS, satisfaction and engagement);
- Conduct market studies, trend analyses and benchmarking;
- Prepare analyses, executive reports and presentations for senior management.
Requirements
- Bachelor’s degree completed;
- Strong analytical skills, logical reasoning and structured thinking;
- Advanced proficiency in Power BI (mandatory), including data modeling, DAX and interactive dashboards;
- Solid knowledge of Excel and the Microsoft Office suite;
- Ability to cross-reference different data sources and turn information into insights;
- Good communication skills to present analyses to diverse audiences;
- Interest in consumer behavior, customer experience and journey;
- Experience in retail or shopping centers will be a differential.
Benefits
- Meal allowance / Food voucher
- Transportation voucher / Parking
- Health insurance
- Dental insurance
- Life insurance
- Wellhub
- Birthday day off
- Acolhe (psychosocial support service)
- Saber Online (internal learning platform)
- Annual bonus.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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