Technical Business Analyst leveraging data analytics and automation at Web Summit. Analyzing GTM workflows and enhancing data integrity in Salesforce while collaborating across teams.
About the role
- Technical Business Analyst at Web Summit identifying efficiencies and managing CRM workflows in Dublin. Collaborating across teams to leverage AI tooling and improve operational processes.
Responsibilities
- **Analyse & Advise** Identify inefficiencies across our GTM and marketing ops workflows and recommend data-driven improvements
- **Build & Automate** Develop lightweight and heavy automations and integrations using Python, APIs, and automation tools (Matomo, Zapier, Pipedream, etc) to reduce manual effort and improve data flows
- **Own CRM Quality** Work within Salesforce to manage data integrity, build workflows, and support the broader revenue and marketing teams
- **Bridge the Gap** Act as the connective tissue between technical engineers and non-technical marketing or commercial stakeholders, confidently translating in both directions
- **Leverage AI Tooling** Use LLM-powered tools (including Claude Code and agentic workflows) to accelerate analysis, automate tasks, and explore new capabilities
- **Evaluate & Adopt** Continuously assess new tools and technologies, with a genuine appetite for improving our tech stack.
- **Collaborate & Communicate** Contribute actively in cross-functional projects, producing clear documentation, presentations, and recommendations for varied audiences
Requirements
- Proficiency in **Python** for data manipulation, scripting, and light automation
- Strong **SQL** skills for querying and analysing data across relational databases
- Hands-on experience with **Salesforce** or equivalent CRM platforms
- Comfortable working with **REST APIs** (authentication, pagination, data ingestion)
- Experience with **automation platforms** such as Matomo, Zapier, Pipedream, etc
- Exposure to **LLMs and AI tooling**, prompt engineering, agentic workflows, or tools like Claude Code is a strong plus
- Excellent verbal and written **communication skills**, able to adapt your style for technical and non-technical audiences alike
- Strong interest in marketing, business, or partnerships
- Demonstrated ability to learn quickly and adapt in a fast-moving environment
- **Curious and self-directed**, you actively seek out better ways of doing things
- Comfortable with **ambiguity** and able to define structure where little exists
- A natural **collaborator** who thrives in cross-functional team environments
- **Detail-oriented** without losing sight of the bigger commercial picture
Benefits
- Subsidised healthcare, dental, employee assistance programme (EAP) and more.
- Pension contribution up to 6%(Irish based only)
- A dedicated in-house L&D department, with access to workshops, online learning and resources to help you excel in your career development.
- Company laptop, generous annual leave and flexible working arrangements.
- Our very own Tramway Team, which drives community and morale-boosting events for employees to participate in.
- Annual company get-togethers, charity days, and monthly wellbeing talks.
- Wellness subsidy issued to all employees of €1000 per year
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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