Hybrid Head of Influencer Marketing, EMEA

at We Are Social

• Job title: Head of Influencer Marketing, EMEA
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Head of Influencer Marketing overseeing EMEA's influencer programs and strategy at We Are Social. Leading initiatives to enhance influencer marketing through AI integration and measurement frameworks.

Responsibilities

• **The Opportunity**
• We are looking for a newly created Head of Influencer Marketing, EMEA to lead and elevate our offering across the region.
• This is a significant opportunity for a strategic and operationally strong leader to enhance We Are Social's approach to the dynamic influencer and creator economy.
• The successful candidate will oversee our multi-market creator programs, develop robust measurement and effectiveness frameworks, and champion the smart integration of AI and data-driven tools to advance our influencer discipline.
• This high-impact role requires a proven background in establishing and scaling always-on global creator programmes, effectively managing complex cross-market teams, and serving as a trusted strategic advisor to major brands.

Requirements

• **What Will You Have Delivered Elsewhere**
• Led, defined and evolved the way an agency has sold and delivered influencer marketing and creator partnerships.
• Built best-in-class processes, tooling, and operating models and worked with the other global markets to implement each of these with local senior sponsorship.
• Acted as a senior thought leader on creators, platforms, talent, measurement and the future of influence.
• Architect and oversaw global and multi-market always-on creator programmes for our major clients where required, and proposed ways to enhance what we are already doing in markets where appropriate.
• Ensured consistent quality and strategic alignment across local teams while tailoring to market nuances.
• Innovated in creator collaboration models, formats, content frameworks and long-term partnerships.
• Built standardised frameworks for attribution, sentiment analysis, content performance, and creator selection.
• Championed the use of AI tools, including creator discovery, predictive analytics, content evaluation, brand safety and workflow automation specific to IM.
• Spearheaded the integration of performance-driven influencer marketing in multiple markets (e.g., affiliate, trackable KPIs) across client briefs.
• Drove a rigorous approach to performance measurement, ROI modelling, and effectiveness.
• Partnered with strategy, creative, media and influencer teams to embed creators into integrated brand thinking..
• Directed and suggested thought leadership in this area to elevate the position of the agency within IM and creator marketing.
• Oversaw budget forecasting, pricing models, commercial frameworks and profitability.
• **What Else Are We Looking For?**
• Built regional/global teams to create a cohesive and collaborative department.
• Built and maintained relationships with creator agencies, talent management groups and platform partners.
• Proven experience running global or multi-market creator programmes for major consumer brands.
• Strong understanding of European cultural nuance and market differences.
• Deep knowledge of creator talent ecosystems across platforms (TikTok, YouTube, Instagram, Twitch, etc).
• Strong connections with each of the talent agencies, platforms and measurement platforms.
• Demonstrated expertise in measurement frameworks, performance analytics, and ROI methodology.
• Hands-on experience with AI-driven influencer tools (creator discovery, rights management, fraud detection, predictive scoring, etc).
• Strong leadership skills: able to inspire, structure, and scale teams across offices.
• Led high-level presentations, annual planning, POVs and global governance structures.

Benefits

• **Our Culture and the Nice Stuff**
• Equity, Diversity and Inclusion runs in the water here at We Are Social. We are transparent about the changes that are needed, we are focused on making real strides, both internally and within the industry and we strive to truly be a workplace that represents, supports and advocates for ALL. Our Charter for Change in the UK can be found here which details our focus areas across People, Work and Culture in 2023.
• Inclusion at every level is crucial to creative innovation and success, and we want to create a workplace where everyone feels a sense of belonging. We welcome and encourage talent from ALL backgrounds and are committed to creating a representative team that can deliver creative excellence. If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via [email protected]
• But what’s life around here really like day-to-day? Well, we ask our people regularly what they think about us/their role and here are some of the most common things they say:
• I value my manager we have a good relationship
• We love to ‘get social’ with the people I work with
• Trusted to get on with the job, without ‘micro-management’!