Influencer Marketing Manager developing strategies and building partnerships in the health and wellness sector at BLACKROLL®. Focus on YouTube, TikTok, and Instagram for community growth.
About the role
- Senior Influencer Marketing Manager at Connective3 driving influencer marketing success for clients. Leading campaigns from strategy through execution and performance optimization in a hybrid environment.
Responsibilities
- Manage influencer strategy and campaign execution for a portfolio of clients across multiple industries
- Identify, recruit, and onboard relevant creators - building strong, long-term relationships with influencers and talent agencies
- Lead influencer campaign planning - from briefing and negotiation through to delivery, approvals, and reporting
- Develop and pitch creative, insight-led influencer campaign ideas aligned to client objectives and platform trends
- Own influencer communications - ensuring clear, professional, and effective collaboration with creators at all stages
- Establish and refine scalable processes for influencer sourcing, outreach, contracting, and campaign management
- Negotiate deliverables, usage rights, and fees to ensure strong value for clients and fair partnerships for creators
- Set KPIs and performance benchmarks for influencer campaigns
- Analyse and report on campaign performance, providing actionable insights and recommendations
- Stay on top of influencer trends, platform updates, and creator economy developments to inform strategy
- Support organic social where required - ensuring influencer activity integrates effectively with wider social campaigns
- Represent Connective3 at industry events, panels, and on owned platforms as a voice of influencer expertise
- Mentor and support junior team members as the influencer function grows
Requirements
- 5+ years’ experience in influencer marketing, social, or talent management — ideally within an agency environment
- Proven experience running end-to-end influencer campaigns, from sourcing through to reporting
- Strong network or experience working with influencers, creators, and talent agencies
- Excellent communication and relationship management skills
- Strong negotiation skills and commercial awareness
- Deep understanding of influencer platforms, content formats, and creator dynamics
- Experience managing multiple campaigns and stakeholders simultaneously
- A data-informed mindset with the ability to measure and optimise campaign performance
- Strong organisational skills and attention to detail, particularly across contracts, timelines, and deliverables
- Confidence representing an agency externally and contributing to thought leadership
Benefits
- Hybrid and flexible working
- Weekly fresh fruit
- Yearly volunteering programme
- Regular company socials
- Birthday holiday
- Private medical insurance
- Company-funded wellness access and counselling
- Access to Perkbox rewards
- Wellness days off
- Work from anywhere in the world for 6 months in the year
- Early finish Fridays
- Equal opportunity employer promoting diversity and inclusivity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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