Hybrid Influencer Marketing Specialist

at Maker Lab

• Job title: Influencer Marketing Specialist
• Job type: Contract
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Ho Chi Minh City, Vietnam

About the role

• Influencer Marketing Specialist executing high-impact strategies at Maker Lab. Developing partnerships and managing campaigns in the influencer marketing space.

Responsibilities

• Research and identify potential influencers across various social media platforms, ensuring strict alignment with our target audience and brand values.
• Develop and implement innovative influencer marketing strategies that directly support overarching campaign objectives.
• Build and nurture authentic, long-term relationships with influencers to foster reliable partnerships and advocate for the brand.
• Negotiate contracts, manage designated budgets, and ensure all campaigns comply with legal and ethical guidelines.
• Collaborate closely with influencers on content creation, meticulously ensuring alignment with brand messaging and campaign goals.
• Manage campaign execution, including scheduling, content approval processes, and performance tracking.
• Analyse campaign performance, providing regular reports and data-driven insights to optimise future strategies and maximise impact.
• Stay abreast of emerging trends and best practices in the ever-evolving landscape of influencer marketing.

Requirements

• 3+ years of experience in marketing or a related industry
• BA/BS degree in Marketing, Communications or equivalent experience
• Proven experience in influencer marketing or social media management.
• Strong understanding of all major social media platforms and their unique audiences.
• Strong analytical and problem-solving skills, with a demonstrable data-driven approach to marketing.
• Familiarity with social media platforms and tools for content creation and management (e.g., Sprinklr, Hootsuite, Brandwatch, Sprout Social).
• Ability to analyse and report on social media performance using marketing data.
• Basic project management skills, including task prioritisation and tracking for social media content development.
• Exceptional verbal and written English communication and presentation skills, and ideally fluent in another Asian language to cover projects across APAC.