Influencer Marketing Manager at creator.hub media, responsible for executing influencer marketing campaigns and coordinating with creators. Requires solid experience in influencer marketing and strong German and English skills.
About the role
- Influencer Marketing Specialist executing high-impact strategies at Maker Lab. Developing partnerships and managing campaigns in the influencer marketing space.
Responsibilities
- Research and identify potential influencers across various social media platforms, ensuring strict alignment with our target audience and brand values.
- Develop and implement innovative influencer marketing strategies that directly support overarching campaign objectives.
- Build and nurture authentic, long-term relationships with influencers to foster reliable partnerships and advocate for the brand.
- Negotiate contracts, manage designated budgets, and ensure all campaigns comply with legal and ethical guidelines.
- Collaborate closely with influencers on content creation, meticulously ensuring alignment with brand messaging and campaign goals.
- Manage campaign execution, including scheduling, content approval processes, and performance tracking.
- Analyse campaign performance, providing regular reports and data-driven insights to optimise future strategies and maximise impact.
- Stay abreast of emerging trends and best practices in the ever-evolving landscape of influencer marketing.
Requirements
- 3+ years of experience in marketing or a related industry
- BA/BS degree in Marketing, Communications or equivalent experience
- Proven experience in influencer marketing or social media management.
- Strong understanding of all major social media platforms and their unique audiences.
- Strong analytical and problem-solving skills, with a demonstrable data-driven approach to marketing.
- Familiarity with social media platforms and tools for content creation and management (e.g., Sprinklr, Hootsuite, Brandwatch, Sprout Social).
- Ability to analyse and report on social media performance using marketing data.
- Basic project management skills, including task prioritisation and tracking for social media content development.
- Exceptional verbal and written English communication and presentation skills, and ideally fluent in another Asian language to cover projects across APAC.
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