Media Lead creating high - performing campaign strategies and managing the Media and Performance department. Collaborating with teams for innovative solutions across digital and social media platforms.
About the role
- Director of Yield Strategy at Walmart Connect, leading teams on pricing, forecasting, and packaging strategy for ad inventory. Drive analytics and cross-functional collaboration for maximum revenue and advertiser value.
Responsibilities
- Lead, mentor, and develop a team of data scientists and analysts focused on ads pricing, inventory forecasting, and packaging strategy.
- Set the strategic direction for ad pricing, inventory packaging, and promotional opportunities.
- Oversee the development and implementation of advanced machine learning models for ad inventory forecasting.
- Guide the creation of advertising packages and promotional opportunities for Sales.
- Present strategic recommendations and insights to executive leadership.
- Stay abreast of industry trends, emerging technologies, and best practices in retail media, programmatic advertising, and data science.
Requirements
- Advanced degree in a quantitative field (e.g., Data Science, Statistics, Economics, Mathematics, Computer Science, Engineering, Computational Biology, or related discipline).
- 8+ years of quantitative or data science working experience.
- 6+ years of online advertising industry working experience preferred with an understanding of advertising KPIs.
- Deep understanding of retail media, programmatic advertising, and digital ad inventory management.
- Experience with common machine learning techniques and forecasting models especially time series forecasting.
- Experience in data science programming languages (Python or R), and experience with SQL and relational databases.
- Strong analytical, problem-solving, and data visualization skills.
- Proven track record of building and leading high-performing analytics and data science teams.
Benefits
- Health benefits include medical, vision and dental coverage.
- Financial benefits include 401(k), stock purchase and company-paid life insurance.
- Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
- Live Better U education benefit program for full-time and part-time associates.
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