Gerente de influência at W3, leading strategic initiatives and managing influencer projects. Collaborating with various brands and ensuring alignment with campaign objectives.
Responsibilities
We are looking for someone with a strategic mindset and a broad overview of accounts, projects, and operations, capable of identifying opportunities, ensuring process flow, and leading the influencer function with excellence.
Maintain a macro view of accounts, projects, and operations, identifying strategic opportunities and areas for improvement.
Manage the team, supporting operational development and ensuring alignment across teams.
Develop and execute influencer strategies across different platforms and brand campaigns.
Create high-level timelines, ensuring the feasibility of actions and campaigns, and that SLAs are met with influencers and involved stakeholders.
Manage influencers, overseeing the entire content production flow: sending and presenting briefings, alignments, tracking deliverables, receiving assets, directing revisions, client approvals, and ensuring posts go live on the planned date.
Attend recording shoot days when necessary, or guide the production lead to properly handle this demand.
Curate influencers with a strategic and diverse perspective, considering racial and regional profiles, people with disabilities (PWDs), LGBTQIAPN+, and other relevant segments, always aligned with KPIs and brand and campaign objectives.
Conduct background checks on talents, ensuring alignment with the brand's values and reputation.
Support negotiations with influencers, advising the production lead on best approaches.
Oversee contractual matters, ensuring proper coordination between production and the Legal team for contract signing.
Oversee financial processes, ensuring the operation follows payment workflows correctly.
Be responsible for managing the influencer budget.
Requirements
Knowledge of tools such as HypeAuditor, Sprout Social Influencer Marketing (formerly Tagger), Stilingue, and other platforms in the space.
Experience with influencer marketing in the beauty sector.
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