Hybrid VP, Channel Marketing, Wealth Management

at Voya Financial

• Job title: VP, Channel Marketing, Wealth Management
• Job type: Full Time
• Experience level: Lead
• Salary: $180,000 - $230,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Vice President of Channel Marketing responsible for developing marketing strategies for Voya’s wealth management solutions. Collaborating with teams to enhance advisor skills and attract new advisors.

Responsibilities

• Develop and execute marketing strategies for wealth management solutions that align with business objectives and reinforce Voya’s value proposition.
• Design and implement practice management and sales enablement programs to attract new advisors and help existing advisors grow their businesses and skill sets.
• Create marketing materials (digital, social, webinars, print) to support advisor recruitment and client engagement.
• Collaborate with B2B, B2C, creative, and commercial teams to deliver on marketing initiatives.
• Track and analyze marketing performance, using insights to optimize campaigns and improve engagement.
• Provide guidance and support to marketing team members, fostering collaboration and continuous improvement.
• Stay informed on industry trends and consumer behavior to ensure marketing strategies remain competitive and effective.
• Support adoption of marketing automation tools and leverage analytics to enhance campaign execution.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field; advanced degree a plus.
• 7+ years of marketing experience, preferably in financial services or wealth management, with demonstrated leadership skills.
• Proven ability to develop marketing materials and campaigns that resonate with advisors and clients.
• Solid understanding of traditional and digital marketing channels; experience with innovative approaches preferred.
• Strong communication and presentation skills.
• Experience with marketing analytics tools and metrics.
• Ability to lead and collaborate effectively across teams.
• Creative and strategic thinker with a focus on innovation and results.

Benefits

• Health, dental, vision and life insurance plans
• 401(k) Savings plan – with generous company matching contributions (up to 6%)
• Voya Retirement Plan – employer paid cash balance retirement plan (4%)
• Tuition reimbursement up to $5,250/year
• Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
• Paid volunteer time — 40 hours per calendar year