Online Marketing Manager responsible for planning and executing online marketing campaigns. Focusing on digital content creation and analysis for maximizing customer value.
About the role
- Vice President of Channel Marketing responsible for developing marketing strategies for Voya’s wealth management solutions. Collaborating with teams to enhance advisor skills and attract new advisors.
Responsibilities
- Develop and execute marketing strategies for wealth management solutions that align with business objectives and reinforce Voya’s value proposition.
- Design and implement practice management and sales enablement programs to attract new advisors and help existing advisors grow their businesses and skill sets.
- Create marketing materials (digital, social, webinars, print) to support advisor recruitment and client engagement.
- Collaborate with B2B, B2C, creative, and commercial teams to deliver on marketing initiatives.
- Track and analyze marketing performance, using insights to optimize campaigns and improve engagement.
- Provide guidance and support to marketing team members, fostering collaboration and continuous improvement.
- Stay informed on industry trends and consumer behavior to ensure marketing strategies remain competitive and effective.
- Support adoption of marketing automation tools and leverage analytics to enhance campaign execution.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or related field; advanced degree a plus.
- 7+ years of marketing experience, preferably in financial services or wealth management, with demonstrated leadership skills.
- Proven ability to develop marketing materials and campaigns that resonate with advisors and clients.
- Solid understanding of traditional and digital marketing channels; experience with innovative approaches preferred.
- Strong communication and presentation skills.
- Experience with marketing analytics tools and metrics.
- Ability to lead and collaborate effectively across teams.
- Creative and strategic thinker with a focus on innovation and results.
Benefits
- Health, dental, vision and life insurance plans
- 401(k) Savings plan – with generous company matching contributions (up to 6%)
- Voya Retirement Plan – employer paid cash balance retirement plan (4%)
- Tuition reimbursement up to $5,250/year
- Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
- Paid volunteer time — 40 hours per calendar year
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