Hybrid Product Owner – Senior Digital Channels Analyst

at GOL Linhas Aéreas

• Job title: Product Owner – Senior Digital Channels Analyst
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Azure
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Product Owner leading digital products and channels at Gol Linhas Aéreas. Driving innovation and collaboration for exceptional digital presence and user experience.

Responsibilities

• Will be responsible for defining the vision, roadmap and execution of initiatives that ensure the excellence and competitiveness of the company’s digital presence.
• Define and communicate the Product Vision and the strategic roadmap for the portfolio of digital channels under your responsibility, ensuring alignment with company objectives.
• Manage the Product Backlog, prioritizing features, epics and user stories based on business value, development effort, performance data and customer feedback.
• Create, refine and elaborate User Stories (US) in a clear, concise and testable way.
• Participate in agile ceremonies (refinement, sprint planning, reviews).
• Lead product discovery and validation (Product Discovery).
• Ensure excellence in User Experience (UX/UI).
• Collaborate and negotiate with stakeholders across various areas (Marketing, Sales, Operations, IT).
• Monitor and analyze performance metrics (KPIs).

Requirements

• Bachelor’s degree in Business Administration, Engineering, Marketing, Information Technology or related fields.
• Postgraduate degree or certifications in Product Management (CSPO, PSPO, etc.) - Preferred
• Intermediate English and Spanish
• Solid experience as a Product Owner or Product Manager, focused on digital channels (web, mobile, e-commerce).
• Deep knowledge and practical use of agile methodologies (Scrum, Kanban).
• Ability to define and use product metrics (e.g., North Star Metric, OKRs, Conversion Funnels).
• Familiarity with analytics tools (Google Analytics or similar) and backlog management platforms (Jira or Azure DevOps).
• Strong understanding of UX/UI and design thinking principles.
• Knowledge of system architecture and web/mobile technologies to facilitate communication with the engineering team.

Benefits

• Health insurance;
• Dental plan;
• Group life insurance;
• Meal voucher;
• Food voucher;
• Transportation voucher;
• Gympass or Totalpass;
• Partner benefits club with hundreds of affiliated companies;
• Birthday day off;
• Profit-sharing (PLR).