Hybrid Marketing Lead

at Vivobarefoot

• Job title: Marketing Lead
• Job type: Contract
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Go
• Location requirements: Hybrid, Bristol, United Kingdom

About the role

• Marketing Lead for Vivobarefoot focused on storytelling and campaign performance in natural movement. Overseeing strategic marketing plans and category content across various channels.

Responsibilities

• Develop and implement clear, compelling, and strategic marketing plans for the active category across four seasons.
• Drive the campaign direction for seasonal stories with a strong category POV—ensuring bold, distinctive narratives aligned to Vivobarefoot’s brand essence.
• Champion clarity and strategic simplicity in all planning and execution.
• Build and maintain detailed project plans in Monday.com , providing visibility on key milestones across seasonal and evergreen activity.
• Co-lead campaigns with Category Managers, balancing creative storytelling with commercial performance.
• Be brave—bring campaign concepts to life that challenge convention and resonate with our communities.
• Ensure creative output feels deeply relevant to each category's audience—human, emotive, and culturally relevant.
• Lead the active category content strategy across Paid Media, PDP (Product Detail Page), CRM, and Web, working closely with channel owners.
• Direct category-specific editorial and evergreen content to ensure year-round visibility and resonance.
• Collaborate with social and community teams to drive authentic engagement and advocacy within categories.
• Align with Merchandising and Product to phase seasonal buys, ensuring product and marketing stories are mutually reinforcing.
• Coordinate closely with Go-To-Market, Product Development, and Commercial teams to ensure seamless execution.
• Lead the category sell-in at Quarterly Conferences with clarity, confidence, and storytelling power.
• Own the reactive trade marketing strategy for your category—balancing long-term brand positioning with immediate commercial opportunities.
• Monitor category performance (both brand and commercial), adjusting plans based on data and insight.
• Track and analyse performance across channels, campaigns, and product stories—balancing brand health metrics with commercial outcomes.
• Provide regular performance readouts to the Brand Lead and wider team, translating data into actionable insight.

Requirements

• Proven experience as a Marketing Manager (middleweight–senior), ideally within eCommerce or product-led brands.
• Strong digital background with hands-on experience creating and optimising content for performance marketing channels.
• Experience shaping and delivering campaign and category marketing strategies across multiple seasons.
• Demonstrated ability to balance creative storytelling with commercial performance.
• Comfortable leading cross-functional planning with Product, Merchandising, Go-To-Market, and Commercial teams.
• A track record of interpreting data and insight to inform strategy, improve performance, and pivot when needed.
• Confident building structured plans and workflows (experience with Monday.com or equivalent is a bonus).
• A natural communicator able to articulate a clear category POV and inspire internal and external teams.
• Passion for training, natural movement, and an active lifestyle—with a genuine connection to Vivobarefoot’s regenerative values.
• Curiosity, courage, and a challenger mindset—willing to question norms, simplify the complex, and push for better.

Benefits

• Strong focus on health and wellness
• Flexible working arrangements