Director of Marketing leading all aspects of digital marketing and campaigns for North Coast, enhancing brand presence while collaborating with internal teams.
About the role
- Marketing Lead for Vivobarefoot focused on storytelling and campaign performance in natural movement. Overseeing strategic marketing plans and category content across various channels.
Responsibilities
- Develop and implement clear, compelling, and strategic marketing plans for the active category across four seasons.
- Drive the campaign direction for seasonal stories with a strong category POV—ensuring bold, distinctive narratives aligned to Vivobarefoot’s brand essence.
- Champion clarity and strategic simplicity in all planning and execution.
- Build and maintain detailed project plans in Monday.com , providing visibility on key milestones across seasonal and evergreen activity.
- Co-lead campaigns with Category Managers, balancing creative storytelling with commercial performance.
- Be brave—bring campaign concepts to life that challenge convention and resonate with our communities.
- Ensure creative output feels deeply relevant to each category's audience—human, emotive, and culturally relevant.
- Lead the active category content strategy across Paid Media, PDP (Product Detail Page), CRM, and Web, working closely with channel owners.
- Direct category-specific editorial and evergreen content to ensure year-round visibility and resonance.
- Collaborate with social and community teams to drive authentic engagement and advocacy within categories.
- Align with Merchandising and Product to phase seasonal buys, ensuring product and marketing stories are mutually reinforcing.
- Coordinate closely with Go-To-Market, Product Development, and Commercial teams to ensure seamless execution.
- Lead the category sell-in at Quarterly Conferences with clarity, confidence, and storytelling power.
- Own the reactive trade marketing strategy for your category—balancing long-term brand positioning with immediate commercial opportunities.
- Monitor category performance (both brand and commercial), adjusting plans based on data and insight.
- Track and analyse performance across channels, campaigns, and product stories—balancing brand health metrics with commercial outcomes.
- Provide regular performance readouts to the Brand Lead and wider team, translating data into actionable insight.
Requirements
- Proven experience as a Marketing Manager (middleweight–senior), ideally within eCommerce or product-led brands.
- Strong digital background with hands-on experience creating and optimising content for performance marketing channels.
- Experience shaping and delivering campaign and category marketing strategies across multiple seasons.
- Demonstrated ability to balance creative storytelling with commercial performance.
- Comfortable leading cross-functional planning with Product, Merchandising, Go-To-Market, and Commercial teams.
- A track record of interpreting data and insight to inform strategy, improve performance, and pivot when needed.
- Confident building structured plans and workflows (experience with Monday.com or equivalent is a bonus).
- A natural communicator able to articulate a clear category POV and inspire internal and external teams.
- Passion for training, natural movement, and an active lifestyle—with a genuine connection to Vivobarefoot’s regenerative values.
- Curiosity, courage, and a challenger mindset—willing to question norms, simplify the complex, and push for better.
Benefits
- Strong focus on health and wellness
- Flexible working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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