Marketing Expert combining lead generation with operational support for management at Blümlein AI & Automation GmbH. Focused on effective marketing strategies in AI and automation.
About the role
- Director of Marketing leading all aspects of digital marketing and campaigns for North Coast, enhancing brand presence while collaborating with internal teams.
Responsibilities
- Lead and manage all aspects of digital marketing, marketing campaigns, and related operations.
- Develop and execute measurable marketing strategies that increase revenue, grow market share, and strengthen the North Coast brand.
- Create channels, segments, and market strategies to support targeted marketing efforts.
- Lead, coach, and motivate a team of marketing associates to achieve short- and long-term objectives.
- Establish and maintain a best-in-class digital, social, and web presence that drives awareness, engagement, and customer conversion.
- Oversee email and social media platforms to ensure brand consistency and reputation management.
- Manage the development, execution, and ongoing maintenance of all digital solutions, including e-commerce and e-procurement platforms.
- Operate effectively within budget constraints while maintaining the ability to adapt quickly to changing priorities.
- Partner with key manufacturers to develop and execute joint marketing initiatives aligned with mutual business goals.
- Develop messaging and market positioning through competitive and market analysis to highlight key differentiators.
- Strengthen the company’s brand voice, culture, and image to drive relevance and customer retention.
- Collaborate cross-functionally with Sales, Purchasing, Pricing, and Operations to ensure marketing programs are delivered with high quality and consistency.
- Provide reporting, market insights, and prospecting tools to support strategic customer acquisition and growth initiatives.
- Other duties as assigned.
Requirements
- 5+ years of industry experience
- Bachelor’s degree or higher
- Strong communication skills: attention to detail, accuracy, and organization.
- Demonstrated time management skills.
- Presentational and professional speaking skills to communicate closely with management and executive levels.
- Microsoft package - overall computer knowledge (Outlook, Teams, OneNote, Excel, Word, PowerPoint).
- Data analytics tools (Power BI, SSM)
- Ability to develop and analyze data
- Flexibility and open mindset to try new processes and drive to improve processes.
- Project management to include budgeting and market understanding.
Benefits
- Healthcare plans
- Dental & vision
- Paid time off
- Paid parental leave
- 401(k) retirement savings with company match
- Tuition Reimbursement
- Employee referral bonus
- Opportunity to become a shareholder
- Employer-paid short- and long-term disability
- Employer-paid life insurance for spouse and dependents
- Robust wellness program
- Gym reimbursement
- Employee Assistance Program (EAP)
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