Hybrid CRM Consultant – Exclusively for Black Professionals

at Vivo (Telefônica Brasil)

• Job title: CRM Consultant – Exclusively for Black Professionals
• Job type: Full Time
• Experience level: Junior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud, SQL, Tableau
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Consultant at Vivo enhancing customer experience and engagement through multi-channel strategies in São Paulo. Collaborating with marketing, business, and technology teams for effective CRM solutions.

Responsibilities

• Focused on enhancing customer experience, increasing engagement, and maximizing business results. Design, implement and optimize multichannel journeys, acting as a bridge between business, technology and marketing.
• **Main responsibilities:**
• Define calendar strategies, message scheduling and personalized communication for different customer segments.
• Manage multichannel campaigns (email, push, SMS, WhatsApp, etc.) and automated journeys.
• Monitor activities, generate reports and present results to stakeholders.
• Ensure backlog governance, prioritizing initiatives with the greatest impact for the company.
• Act as a liaison between business areas and IT, translating needs into clear, functional solutions.
• Define and track CRM success metrics (adoption, engagement, ROI).
• Propose innovative solutions and continuous improvements aligned with CRM trends and consumer behavior.
• Conduct A/B tests, performance analyses and customer base segmentation.
• Support loyalty programs and engagement initiatives.

Requirements

• Experience in large-scale or high-complexity environments.
• Analytical and logical profile with excellent written and verbal communication skills.
• Advanced knowledge of Salesforce Marketing Cloud or similar platforms.
• Proficiency in HTML, Web Analytics, Google Analytics and BI tools (Power BI, Tableau, etc.).
• Intermediate knowledge of databases and SQL.
• Experience in data integration projects and technology applied to CRM.
• Ability to work collaboratively and influence different areas and stakeholders.
• **Differentials:**
• Certifications in Salesforce or other CRM platforms.
• Experience with marketing automation and campaign personalization.
• Knowledge of artificial intelligence applied to CRM.

Benefits

• Choose the ideal benefits for you and your dependents through a digital platform with multiple categories: Gym, Meal Allowance (VR), Food Voucher (VA), Pharmacy Assistance, Health Insurance, Dental and Life Insurance;
• Company-issued smartphone — a brand-new device for you;
• Unlimited voice and data plan — including Vivo’s high-speed 5G network;
• Exclusive Vivo offers with special discounts on landline, broadband, TV and apps;
• Eligibility for an annual bonus or PPR (profit-sharing/program bonus);
• Plan your future with a private pension plan (retirement savings);
• Have children? Receive a subsidy to help with school, daycare or nanny expenses;
• Work in an environment that respects your personality, dress style and way of being — you can be authentic. #VemdeVocê
• Work remotely up to 2 days per week. #Mobility
• Flexible working hours;
• Enjoy a day off to celebrate your birthday (day off);
• Participate in one of the company’s largest corporate volunteering programs to help make a difference;
• Take advantage of our Educational Development Program offering partnerships with educational institutions at a discount, as well as certifications and online courses;
• Boost your career through our Internal Recruitment Program, in Brazil or abroad — we are present in more than 17 countries! #VivoMinhaCarreira
• Benefit from a range of initiatives to improve your physical, emotional and social well-being through #VivoBemEstar, which encourages healthy habits and better quality of life — including access to nutritionists, psychologists, social services, telemedicine, and more.