Senior Corporate Communications overseeing global communication strategy and ensuring consistent messaging for SEAT and CUPRA. Focus on sustainability, reputation, and digital presence in international markets.
About the role
- Senior Communications Manager for Virgin Group leading media strategy across the US. Crafting impactful narratives and building relationships with key journalists in a dynamic environment.
Responsibilities
- Lead Virgin’s media strategy across the US, shaping stories that protect and elevate our brand.
- Build and nurture strong relationships with widely-respected US journalists, editors and influencers across business, financial, consumer and trade media.
- Run an effective press office that responds quickly, accurately and with flair across print, digital and broadcast.
- Develop insight-led, multi-channel PR campaigns underpinned by smart analytics to boost brand awareness and preference.
- Craft high-quality media materials in partnership with our Digital & Content team – from releases to media kits to standout narratives.
- Support crisis communications with clarity, calm and confidence, helping manage sensitive moments with the right tone and pace.
- Closely monitor the US media landscape, cultural nuances and emerging trends to anticipate opportunities and risks.
- Provide regular reporting on media coverage, sentiment and performance metrics, helping us understand what’s landing and what needs dialing up.
Requirements
- Strong experience in media relations, ideally with significant time spent operating in the US market.
- A proven track record of securing impactful media coverage and managing high-pressure stories.
- Excellent written and verbal communication skills, with an ability for turning complex topics into compelling, accessible stories.
- Strong contacts across US business, financial, consumer and trade media.
- Experience in crisis communications and navigating sensitive or fast-moving situations.
- Relationship-builder with confidence working across senior leaders, cross-functional teams and global markets.
- Highly organised, adaptable and able to manage multiple priorities without losing momentum.
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