Digital Marketing Manager focusing on website management and strategy for European markets. Collaborating with IT and marketing to ensure optimal user experience and business alignment.
Responsibilities
Subject-matter responsibility for the strategy, ongoing development and operation of our website with a focus on European markets
Defining, prioritizing and managing requirements and use cases
Ensuring a consistent user experience
Subject-matter responsibility for the implementation and further development of Adobe Experience Manager (AEM)
Close collaboration with IT and external partners on releases, optimizations and rollouts
Central liaison between marketing, country teams, agencies and the US marketing team
Requirements
Degree in Marketing, Business Informatics, or a related field
Several years of experience managing and developing websites (e.g., as a Digital Marketing Manager, Business Owner, or Product Owner)
Strong knowledge of AEM or a comparable enterprise CMS
Experience working with IT, agencies and international stakeholders
Strong understanding of digital user journeys, content structures and website architectures
Structured, conceptual approach to work, with very good German and English language skills
Benefits
A central role in digital marketing with real scope to shape and influence
Subject-matter ownership within a modern enterprise CMS landscape (AEM)
International collaboration with country markets and central teams
Dynamic environment with short decision-making paths
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