Marketing Retention Lead focusing on client engagement and lifecycle marketing for a SaaS provider. Collaborating across teams to identify and retain clients within the Accounting - as - a - Service division.
About the role
- Marketing Analyst at Globo generating strategic insights for commercial positioning and audience data analysis. Collaborating across multiple platforms, including linear TV and digital channels.
Responsibilities
- Generate strategic insights and recommendations that support the commercial positioning of the area's products and solutions.
- Collect, integrate, and analyze multi-platform audience data, including linear TV, digital platforms, and social media.
- Develop in-depth analyses of content consumption and audience behavior, identifying trends and opportunities.
- Prepare analytical reports and presentations that translate data into clear, actionable narratives for different stakeholders.
- Support decision-making through data-driven analyses, contributing to the continuous improvement of commercial and content strategies.
Requirements
- Bachelor’s degree in Social Communication, Advertising, Marketing, or related fields.
- Experience in strategic data analysis, integrating information from different sources, and developing business-oriented analyses.
- Ability to collect, analyze, and interpret data from multiple platforms, turning information into actionable insights.
- Strong analytical thinking, critical reasoning, and the ability to connect data to strategic and commercial directions.
- Experience with analytics and measurement tools such as Google Analytics, YouTube Analytics, Brandwatch, Stilingue, and Cross Platform View (IBOPE).
Benefits
- Our recruitment processes are 100% remote, and we encourage applications from anywhere in Brazil and around the world.
- Here, everyone helps make transformation happen.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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