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UG
Hybrid Enterprise Engagement Consultant
Posted 6 days ago
About the role
- Enterprise Engagement Consultant aligning marketing strategies with organizational goals at Utica National Insurance Group. Developing and executing comprehensive marketing and communication plans informed by marketplace analysis.
Responsibilities
- Outline marketing and communication needs that will drive the organizations goal to meet business objectives, given the marketplace analysis.
- Work with senior leadership, key subject matter experts, content creators and designers to create the desired content, including drafting product announcements and compelling messages.
- Implement, drive and maintain the most profitable and strategic marketing campaign to position, and promote company’s products and services, working with SMEs, content creators and designers.
- Lead the day-to-day oversight of our external digital channels, create inspirational, informative, and engaging content.
- Manage collaborative discipline with company’s business segment leaders and CoE’s to learn and translate technical details into benefits for our agents and policyholders.
- Evaluate projects and monitor results using relevant KPIs and feedback from existing and prospective customers.
- Manage projects, campaigns and calendar scheduling for created content and the planned release of each piece of content.
- Manage and oversee a variety of marketing activities, including high-value sales tools and resources, as well as marketing collateral.
- Work closely with copywriters for all assignments to ensure brand voice is consistent and appropriate.
- Present well-thought-out plans, content strategy and content development to COO and CEO as well as other Senior Leaders withing our company.
- Stay on top of marketing trends and emerging trends as well as adopt new and innovative technology.
- Manage online product marketing reputation.
- Serve as a marketing segment advocate and a go-to marketing expert.
- Support Segment and Regional research, identification and collection of market competitive programs, coverage specifications and forms.
- Creatively identify, produce, deliver, and manage digital content using a wide range of techniques, including email marketing, website landing pages, video production, social media, webinars, seminars, and more.
Requirements
- Bachelor's Degree preferred or equivalent business experience
- 2-4 years preferred
Benefits
- Medical and Prescription Drug Benefit
- Dental Benefit
- Vision Benefit
- Life Insurance and Disability Benefits
- 401(k) Profit Sharing and Investment Plan (Includes annual Company financial contribution and discretionary Profit Sharing contribution based upon annual company financial results)
- Health Savings Account (HSA)
- Flexible Spending Accounts
- Tuition Assistance, Training, and Professional Designations
- Company-Paid Family Leave
- Adoption/Surrogacy Assistance Benefit
- Voluntary Benefits - Group Accident Insurance, Hospital Indemnity, Critical Illness, Legal, ID Theft Protection, Pet Insurance
- Student Loan Refinancing Services
- Care.com Membership with Back-up Care, Senior Solutions
- Business Travel Accident Insurance
- Matching Gifts program
- Paid Volunteer Day
- Employee Referral Award Program
- Wellness programs
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