Hybrid Enterprise Engagement Consultant

at Utica National Insurance Group

• Job title: Enterprise Engagement Consultant
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: $75,000 - $107,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New Hartford, United States

About the role

• Enterprise Engagement Consultant aligning marketing strategies with organizational goals at Utica National Insurance Group. Developing and executing comprehensive marketing and communication plans informed by marketplace analysis.

Responsibilities

• Outline marketing and communication needs that will drive the organizations goal to meet business objectives, given the marketplace analysis.
• Work with senior leadership, key subject matter experts, content creators and designers to create the desired content, including drafting product announcements and compelling messages.
• Implement, drive and maintain the most profitable and strategic marketing campaign to position, and promote company’s products and services, working with SMEs, content creators and designers.
• Lead the day-to-day oversight of our external digital channels, create inspirational, informative, and engaging content.
• Manage collaborative discipline with company’s business segment leaders and CoE’s to learn and translate technical details into benefits for our agents and policyholders.
• Evaluate projects and monitor results using relevant KPIs and feedback from existing and prospective customers.
• Manage projects, campaigns and calendar scheduling for created content and the planned release of each piece of content.
• Manage and oversee a variety of marketing activities, including high-value sales tools and resources, as well as marketing collateral.
• Work closely with copywriters for all assignments to ensure brand voice is consistent and appropriate.
• Present well-thought-out plans, content strategy and content development to COO and CEO as well as other Senior Leaders withing our company.
• Stay on top of marketing trends and emerging trends as well as adopt new and innovative technology.
• Manage online product marketing reputation.
• Serve as a marketing segment advocate and a go-to marketing expert.
• Support Segment and Regional research, identification and collection of market competitive programs, coverage specifications and forms.
• Creatively identify, produce, deliver, and manage digital content using a wide range of techniques, including email marketing, website landing pages, video production, social media, webinars, seminars, and more.

Requirements

• Bachelor's Degree preferred or equivalent business experience
• 2-4 years preferred

Benefits

• Medical and Prescription Drug Benefit
• Dental Benefit
• Vision Benefit
• Life Insurance and Disability Benefits
• 401(k) Profit Sharing and Investment Plan (Includes annual Company financial contribution and discretionary Profit Sharing contribution based upon annual company financial results)
• Health Savings Account (HSA)
• Flexible Spending Accounts
• Tuition Assistance, Training, and Professional Designations
• Company-Paid Family Leave
• Adoption/Surrogacy Assistance Benefit
• Voluntary Benefits - Group Accident Insurance, Hospital Indemnity, Critical Illness, Legal, ID Theft Protection, Pet Insurance
• Student Loan Refinancing Services
• Care.com Membership with Back-up Care, Senior Solutions
• Business Travel Accident Insurance
• Matching Gifts program
• Paid Volunteer Day
• Employee Referral Award Program
• Wellness programs