Social Media Assistant supporting USF Youth Experiences by creating engaging digital content. Assist in managing social media platforms and promoting youth programs and initiatives.
Responsibilities
Assist in creating, scheduling, and monitoring content across USF Youth Experiences’ social media channels in alignment with brand standards and messaging goals
Creating and scheduling social media content (posts, stories, reels, and short-form videos) for platforms such as Instagram, Facebook, and others as needed
Assisting with content planning and brainstorming to support program promotion, enrollment cycles, and special events
Monitoring social media accounts for comments, messages, and engagement, and flagging items that require follow-up
Tracking basic engagement metrics (likes, shares, comments, reach) and assisting with simple reporting
Maintaining an organized content library of photos, videos, captions, and hashtags
Supporting live or on-site social media coverage during select YXP programs or events, as needed
Requirements
Must be a currently enrolled USF student residing on or near the Tampa campus
Must have a Federal Work Study award for the current academic year (2024–2025)
Foundational understanding of social media platforms and trends (e.g., Instagram, Facebook, short-form video)
Strong written communication skills, with the ability to draft clear, engaging captions and messages
Basic experience creating digital content using tools such as Canva, Adobe Express, or similar platforms
Strong organizational skills and attention to detail
Preferred Qualifications:
Currently enrolled as a sophomore, junior, or senior pursuing a degree in Communications, Marketing, Journalism, Digital Media, Public Relations, or a related field
Experience managing or contributing to social media accounts for a student organization, program, or personal brand
Familiarity with social media analytics and engagement metrics
Ability to generate creative content ideas that are youth-friendly and aligned with brand standards
Comfort with basic photo and video editing for social media use
Strong time-management skills and the ability to balance multiple projects
Excellent interpersonal skills and the ability to collaborate effectively with team members
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