Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Director of Brand Marketing at USAA developing marketing plans to enhance brand awareness and strategies. Leading a team and analyzing market trends to drive marketing performance and results.
Responsibilities
- Develop marketing plans and strategies that promote the brands’ products and services
- Help build the brand and raise brand awareness through innovative, multichannel, and cross functional marketing campaigns
- Review market research and competitive intelligence projects and results to identify and articulate customer, competitor and industry trends which impact possible new branding opportunities and directions
- Compile, analyze, and interpret data for in-market campaigns to make strategic and tactical recommendations
- Responsible for leading a team that is facilitating all interaction points between Business Partners and Marketing for marketing, sales and service activities
- Manage collaborative working relationships with Business Partners and Marketing
- Measure and report performance of all marketing campaigns and assess ROI and KPIs
- Lead integrated team in the development of multi-channel creative campaigns to motivate audience to “take action”
- Monitor market trends, research consumer markets and competitors’ activities that help support development of marketing strategies
- Responsible for leading and guiding team in managing assigned Marketing budget(s)
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures
Requirements
- Bachelor’s degree; OR 4 years of related experience may be substituted in lieu of degree
- 8 or more years of progressive related experience required
- 3 or more years of direct team lead or management experience required
- Subject-matter-expert understanding of the marketing function/discipline and demonstrated application of knowledge, skills and abilities
- 10 or more years of brand and/or lifecycle marketing experience, including leadership at the enterprise or portfolio level
- External experience from a scaled, consumer-centric organization (financial services, fintech, insurance, or loyalty-driven brands preferred)
- Experience driving onboarding, loyalty, and rewards strategies that improve engagement and retention
- Strong brand strategist with the ability to translate brand promise into clear product and experience narratives
- Deep expertise in customer/member lifecycle marketing and data-informed decision making
- Experience operating in complex, regulated environments
- Demonstrated ability to build and elevate marketing capabilities, teams, and ways of working across strategy, creative and channel (media and owned)
- Strong cross-functional leader able to influence product, digital, analytics, and compliance partners
- US military experience through military service or a military spouse/domestic partner
Benefits
- comprehensive medical, dental and vision plans
- 401(k)
- pension
- life insurance
- parental benefits
- adoption assistance
- paid time off program with paid holidays plus 16 paid volunteer hours
- various wellness programs
- career path planning and continuing education
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Assist the EuroMillions Brand Manager in executing annual brand plans and optimising brand elements. Work alongside teams to deliver engaging brand content and ensure compliance with all legislation.
Brand Manager leading marketing plans for Sipsmith and Sourz at Suntory Global Spirits. Focused on brand building and culturally relevant campaigns in the UK market.
As a Brand Strategy & Planning Manager at Very, you'll enhance brand strategy and customer engagement efforts for its retail endeavors. Collaborate across teams to ensure brand consistency and effectiveness.
Brand Manager for HCP Marketing at Galderma, developing marketing strategies for Cetaphil. Driving brand growth through cross - functional collaboration and innovative tactics.
Brand Director overseeing brand governance and agency leadership at a leading trading platform. Driving brand initiatives in high - trust environments and ensuring consistency across international markets.
Brand Manager responsible for HCP marketing strategy for Cetaphil. Leading brand strategies and collaborating with various stakeholders in a dermatology - focused company.
Senior Brand Manager leading brand growth for Pure Protein at 1440 Foods. Developing brand strategy and executing marketing campaigns in a growing CPG company.
Director, Brand Strategy overseeing brand platforms and collaborations at Hinge. Shaping messaging frameworks and cultural positioning to drive growth.
Senior Brand Manager leading e - commerce branding strategies and B2B partnerships for Reckitt's FMCG products. Focused on digital growth and cross - functional collaboration in a fast - paced environment.