Product Marketing Associate at Taco Bell focusing on consumer insights and new product development. Collaborating with teams to launch innovative products and drive sales growth through strategic marketing plans.
About the role
- Creative Product Marketing Lead supporting Life Insurance Marketing Strategy at USAA. Collaborating with internal and external partners to execute creative vision and messaging, driving member activity.
Responsibilities
- Leads the development and implementation of the creative and marketing communication strategy
- Provides input into management on the creative marketing budget
- Explores innovative ways to continuously build product presence through best-in-class creative assets
- Advocates for the future strategy and growth plans for all products
- Participates or may lead the agile marketing process
- Provides input into the development of the Brand Strategic Positioning
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures
Requirements
- Bachelor of Arts, Bachelor of Business Administration OR 4 years of related experience
- 8 years of relevant work experience, including hands-on experience in developing and managing creatives
- Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals
- Strong business acumen in the areas of business operations, industry practices and emerging trends
- Ability to develop a creative product strategy
- Ability to create test-and-learn agenda, analyze and interpret test data and create new hypotheses through customer and competitor insights
- Extensive experience in Product Marketing, including understanding of specific laws and rules that govern consumer products
- Effective communication skills (verbal and written)
- Strong analytical skills
- Ability to work independently and with minimal supervision
- Ability to adjust scope or resources as appropriate, mitigating potential risk to projects
Benefits
- comprehensive medical, dental and vision plans
- 401(k)
- pension
- life insurance
- parental benefits
- adoption assistance
- paid time off program with paid holidays plus 16 paid volunteer hours
- various wellness programs
- career path planning and continuing education
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