Digital Analyst overseeing A/B testing for Urban Outfitters' digital experiences across web and app. Managing the testing calendar and delivering analysis and recommendations for optimization.
Responsibilities
Oversee A/B testing across all Urban Outfitters Digital Experiences (Web & App)
Manage end-to-end testing calendar, process and workflow including but not limited to: prioritization, requirements gathering, documentation, design & build, defining KPIs, QA/UAT, execution, analysis and delivery of results and recommendations to key stakeholders
Champion a test-and-learn culture and partner cross-functionally for test ideation and execution
Proactively identify, prioritize and conduct tests that drive meaningful change on key objective established by the UO leadership team
Analyze site/app performance metrics , determining which areas should be a focus for testing
Serve as a liaison between technical and non-technical stakeholders , translating data and test results into insights
Work with stakeholders to understand the meaning and intent behind their questions, not just perform question and answer services. Partner with Stakeholders to inform strategy.
Requirements
1+ years of relevant experience on a Digital team, E-commerce highly preferred
Experience with Site Analytics tools such as Google Analytics or Adobe Analytics and experience with A/B testing tools preferred
SQL Experience preferred
Must be an exceptional collaborator, with demonstrated success working in an integrated cross-functional team environment
Experience working with technical & non-technical stakeholders
Excellent communication and presentation skills: ability to listen to the ideas, needs and requirements of partners and provide efficient direction and recommendation
Bachelor’s degree in quantitative discipline or equivalent work experience
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