Senior Digital Marketing Manager leading digital marketing strategies for Motiva USA. Executing initiatives across multiple channels ensuring compliance with healthcare regulations.
About the role
- Marketing Specialist developing integrated campaigns for healthcare professionals and patients in Switzerland. Collaborating with teams for brand visibility in a regulated, multilingual environment.
Responsibilities
- Design, execute, and optimize multi-channel marketing campaigns targeting prescribers (GPs and specialists). Own the full campaign lifecycle—from strategy to performance analysis.
- Develop medically accurate, engaging marketing materials (brochures, flyers, digital assets, presentations, sales tools) that are compliant with Swiss healthcare advertising regulations.
- Support the creation of clear, accessible, and informative content tailored to patients, ensuring alignment with Unilabs’ quality and ethical standards.
- Manage and enhance our digital presence through SEO/SEM, email marketing, website content, and social media. Drive qualified lead generation and brand visibility.
- Monitor industry trends, competitor activity, and campaign performance. Translate insights into actionable strategies that support commercial and medical objectives.
- Lead marketing projects independently, collaborating closely with Sales, Medical Affairs, Operations, and external agencies to ensure timely, high-quality execution.
- Partner with our Event Coordinator to promote Unilabs’ presence at medical congresses, industry events, and internal meetings.
- Provide branding and marketing support to blood collection centers across Switzerland, ensuring a consistent and professional customer experience. Collaborate closely with nurse teams to enhance communication and operational alignment, while proactively collecting and integrating patient feedback to continuously improve our services.
Requirements
- Proven experience (3+ years) in marketing, ideally within the healthcare, life sciences, or pharmaceutical industry in Switzerland.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Strong track record in developing and executing strategic marketing campaigns across traditional and digital channels.
- Proficiency in MS Office; experience with CRM systems (e.g., Salesforce) and digital tools (e.g., Google Analytics, marketing automation platforms) is a strong plus.
- Professional level fluency in at least 2 of the following languages: French (C1), English, and German.
- Strong internal service orientation, problem-solving skills, and a pragmatic, hands-on approach.
- Ability to manage multiple priorities in a fast-paced environment with a high degree of personal responsibility.
- Excellent analytical abilities, with a talent for interpreting data and deriving actionable insights to inform marketing strategy.
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