Influencer Specialist at We Are Social developing and executing strategies for influencer marketing campaigns. Managing relationships and KPIs to drive measurable results in the Madrid office.
About the role
- Entertainment & Influencer Program Lead shaping Under Armour's brand storytelling and cultural engagement. Collaborating with cross-functional teams to manage influencer strategies and amplify product narratives.
Responsibilities
- Assist in coordinating entertainment, influencer, and creator initiatives across teams to ensure alignment and consistent execution.
- Contribute to the development and management of an editorial calendar that amplifies product launches, athlete moments, and brand milestones in partnership with Comms, Category, and Marketing leads.
- Identify, cultivate, and manage relationships with entertainers, creators, and influencers — with an emphasis on earned relationships rooted in genuine connection to the brand, not just transactions.
- Contribute to building and executing experiences that bring the brand to life in authentic and unexpected ways — from intimate gatherings and studio sessions to creative community events that blend sport, music, art, and style.
- Work seamlessly across Comms, Sports Marketing, Brand, and Product teams to integrate entertainment and influencer strategy into every major campaign and launch.
- Work with Comms, Sports Marketing, and Brand to define KPIs for awareness, engagement, and impact. Track and analyze program performance to continually evolve and refine the approach.
Requirements
- 5+ years in communications, entertainment marketing, influencer strategy, or related field
- Deep understanding of the modern media and influencer ecosystem - from Hollywood to social-first creators
- Strong editorial instincts and experience developing calendars and narratives tied to product and brand milestones.
- Proven track record building and maintaining high-impact relationships with talent and their teams.
- Exceptional project management and cross-functional communication skills.
- Strategic connector who bridges sport and culture - fluent in entertainment, news, music, fashion, comedy, art, and internet culture.
- Proven builder with experience designing and leading influencer, media or entertainment programs at a global brand, agency, or platform.
- Editorial thinker with a strong eye for storytelling, visuals, and timing - able to see both the big cultural picture and the fine details.
- Trusted relationship-builder with a strong existing network and a knack for creating authentic partnerships.
- Exceptionally organized, proactive, and creative - able to balance executional detail with strategic vision.
Benefits
- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
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