Senior Digital Marketing Manager leading digital marketing strategies for Motiva USA. Executing initiatives across multiple channels ensuring compliance with healthcare regulations.
About the role
- Senior leader driving UKTV's marketing transformation and shaping company-wide strategy. Acting as a strategic deputy to the CMO and leading high-performance team operations.
Responsibilities
- Extensive experience in creating & implementing a long-term vision & strategy, linked to business goals
- Extensive experience of leading a high performing department/team, providing them with clear strategic vision and setting stretching and motivating goals which deliver against company objectives
- Proven expertise in scaling B2C companies in fast-growing digital industries
- Experience of driving an audience centric marketing approach, built on use of data and analytics
- Demonstrated ability to link marketing activity to financial outcomes
- Proven expertise at stakeholder management and influence across both peers and senior board level, driving business-wide initiatives
- Experience of creating enhanced Customer Engagement and Performance Marketing Programmes, which drive customer acquisition, retention, and lifetime value, striking a balance between short & long term
- In depth experience of applying research and data insights to develop strategy to maximize ROI
- Demonstrable track record of driving creative excellence and raising the bar on creative standards
- Experience in leading cross-functional teams
- Experience leading organisational change within marketing functions, including upskilling teams, driving innovation & transformation and evolving structures.
- Track record of horizon scanning and adapting marketing strategy to emerging trends and technologies, including AI
- Deep understanding of the media, entertainment, or streaming landscape or a similarly fast-evolving consumer sector
- A natural leader with strong strategic ability & vision. You’ll set the direction & drive performance of the team.
- Strong analytical mindset, with the ability to translate data into actionable marketing insights
- Exceptional communication skills, track record of delivering board papers & presentations, leaning into rigorous debate.
- Someone who can drive change and constantly adapt to evolving & uncertain business / market dynamics.
- Strong stakeholder management and communication skills, with the ability to influence across functions
- A fan of television & content
Requirements
- Extensive experience in creating & implementing a long-term vision & strategy, linked to business goals
- Extensive experience of leading a high performing department/team, providing them with clear strategic vision and setting stretching and motivating goals which deliver against company objectives
- Proven expertise in scaling B2C companies in fast-growing digital industries
- Experience of driving an audience centric marketing approach, built on use of data and analytics
- Demonstrated ability to link marketing activity to financial outcomes
- Proven expertise at stakeholder management and influence across both peers and senior board level, driving business-wide initiatives
- Experience of creating enhanced Customer Engagement and Performance Marketing Programmes, which drive customer acquisition, retention, and lifetime value, striking a balance between short & long term
- In depth experience of applying research and data insights to develop strategy to maximize ROI
- Demonstrable track record of driving creative excellence and raising the bar on creative standards
- Experience in leading cross-functional teams
- Experience leading organisational change within marketing functions, including upskilling teams, driving innovation & transformation and evolving structures.
- Track record of horizon scanning and adapting marketing strategy to emerging trends and technologies, including AI
- Deep understanding of the media, entertainment, or streaming landscape or a similarly fast-evolving consumer sector
- A natural leader with strong strategic ability & vision. You’ll set the direction & drive performance of the team.
- Strong analytical mindset, with the ability to translate data into actionable marketing insights
- Exceptional communication skills, track record of delivering board papers & presentations, leaning into rigorous debate.
- Someone who can drive change and constantly adapt to evolving & uncertain business / market dynamics.
- Strong stakeholder management and communication skills, with the ability to influence across functions
- A fan of television & content
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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