Director of Product Management driving AI - first innovations at Salesforce. Leading cross - functional teams and engaging with enterprise customers while managing product roadmaps and strategies.
About the role
- Director of Product managing the Growth and Customer Engagement portfolio for a multi-country digital banking group. Lead product strategies to enhance customer interaction and expand market reach.
Responsibilities
- Own the strategy, health, and evolution of the Growth and Customer Engagement portfolio as a key member of the product leadership team
- Push the boundaries of product-led-growth — defining and executing performance strategies to grow our business and improve our customers' banking experience
- Design and continuously improve the multi-market operating model — defining how platform capabilities built centrally are activated, adapted, and governed in each country
- Lead the portfolio's AI and data strategy — ensuring personalisation, experimentation, and behavioural insights are embedded into every product surface, not bolted on as afterthoughts
- Govern the portfolio's external partnerships and vendor relationships at a commercial and architectural level — including joint programme delivery with strategic financial services partners
- Bring domain authority in growth, martech, loyalty, or customer engagement — and use it to make decisions that move faster than consensus
- Drive the experimentation culture and growth loops — framework design, customer-facing product performance, tooling decisions, and the operating rhythm that turns hypotheses into validated learnings at pace
- Define and own the portfolio vision, ensuring strategic coherence across pods that serve markets with different growth missions and maturity levels
- Own the portfolio's contribution to Group-level OKRs and translate these into pod-level outcomes
- Lead the integration of the portfolio's data science and AI/ML team into product delivery — ensuring models, experiments, and insights translate into shipped product changes
- Lead and mentor the next generation of Product Managers and teams — providing strategic direction, removing blockers, and holding the bar on product quality and delivery rigour
- Run portfolio-level governance — sprint reviews, pod health checks, dependency management, and escalation to the Chief Product Officer when needed
- Manage portfolio-level resourcing — including headcount planning, attrition risk, leave cover, and onboarding of new team members (including data science and AI/ML hires)
- Ensure delivery excellence across pods — by leading the operating rhythm, standards, and accountability structures that let pods move fast with confidence
- Partner with Engineering leadership to make decisions about technical direction, architecture, and platform evolution — as a peer, not a requester
- Work with UX Research and Design to identify product and segment-based growth opportunities grounded in customer evidence
- Collaborate with Risk, Compliance, Legal, and Finance stakeholders to navigate regulatory and commercial constraints — particularly in multi-jurisdiction contexts
- Contribute to the evolution of the broader product function — including team building, Ways of Working, recruitment processes, and performance management frameworks
- Lead quarterly strategic planning for the portfolio — including roadmap prioritisation, capacity allocation across pods, and trade-off decisions when resources are constrained
- Own vendor strategy for the portfolio's platform stack — engagement/martech platform, loyalty engine, analytics tooling — including commercial negotiation, architectural decisions (e.g., single vs. multi-instance), and contract review
- Make build/buy/partner decisions with clear commercial and technical rationale, and manage the implications through to deliver
Requirements
- 8+ years in product management, with at least 3 years in a managerial role leading a portfolio of multiple product teams (not a single product or squad)
- Proven experience in multi-market or multi-entity product leadership — you have navigated the complexity of serving different geographies with different needs from a shared platform capability
- Deep domain expertise in growth, engagement, lifecycle, loyalty, or personalisation — you have built and scaled at least one of these functions, not just contributed to it
- Platform and vendor management experience — you have owned commercial relationships with martech, engagement, or loyalty platform vendors, including contract negotiation and architectural trade-offs
- Data and analytics leadership — you have managed or closely partnered with data science / analytics teams and can govern metric definitions, experimentation frameworks, and reporting across organisational boundaries
- External partnership experience — you have co-managed a strategic partnership or joint programme with a large external organisation at a senior level
- Strong people leadership — you have built, mentored, and retained product teams through ambiguity, attrition, and growth
- **Preferred:**
- Background in fintech, digital banking, or financial services — with an understanding of regulated product environments
- Experience working within or alongside martech, personalisation platforms and loyalty engines at an architectural level
- Experience with AI/ML product integration — not as a technologist, but as a product leader who knows how to direct AI capabilities toward customer outcomes
- Familiarity with multi-country operating models in emerging markets — particularly Southeast Asia or Sub-Saharan Africa
- Comfort operating in a high-growth, high-ambiguity environment where the operating model itself is still being shaped
Benefits
- Meal and parking allowance are covered by the company
- Full benefits and salary rank during probation
- Insurances as Vietnamese labor law and premium health care for you and your family without seniority compulsory
- Performance bonus up to 2 months
- 13th month salary pro-rata
- 15-day annual leave+ 3-day sick leave + 1 birthday leave + 1 Christmas leave
- SMART goals and clear career opportunities (technical seminar, conference, and career talk) – we focus on your development
- Values-driven, international working environment, and agile culture
- Overseas travel opportunities for training and working related
- Internal Hackathons and company’s events (team building, coffee run, blue card…)
- Work-life balance 40-hr per week from Mon to Fri
- **Besides the tangible benefits, we promise you the opportunity to:**
- Work with a best-in-class product community who are actively evolving how multi-country Product Management works — including AI-augmented delivery, cross-market operating model design, and platform governance at scale
- Explore a career path that will stretch your capabilities as a portfolio leader — across markets, partners, and product domains that few organisations can offer in combination
- Operate at the frontier of digital banking in emerging markets — where the products you build directly expand financial access for millions of underserved customers
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