Social Media role at Teamsoft developing marketing strategies and creating engaging content. Involved in planning, execution, and analysis of social media campaigns.
About the role
- Senior Director managing social media strategies for travel and lifestyle brands at TURNER. Leading client relationships and team performance while driving strategic initiatives.
Responsibilities
- Manages portfolio of lifestyle and travel brands, serving as the lead client contact on contracts, scope and strategy
- Engages in and ensures a strategic relationship with clients, providing insight and partnership across all aspects of the communications spectrum
- Builds division by bringing in new clients that fit within the portfolio
- Manages team to ensure strategy and execution leads to optimal results and client satisfaction including setting clear performance standards, reviewing work quality, and developing talent across paid, social, and creator disciplines
- Communicates account performance internally and provides strategic advice to the client based on measurable analysis
- Identifies key trends and bringing big, integrated campaign thinking to clients
- Directs social media and influencer strategy and identifies ways to integrate digital tactics into earned communications strategies, ensuring cohesion across paid, owned, and earned channels
- Works collaboratively with all divisions to increase the utilization and selling of integrated services
- Plays an integral role in the senior management team, ensuring account profitability and optimizing the impact of revenues on the business
- Works with agency leadership team to drive development and growth for capabilities with an eye on future of industry such as creator monetization models, platform-native commerce, and AI-enabled workflows
- Prepares proposed scopes of work and pricing for new and ongoing business
- Manages budgets and partner relationships with discipline and transparency, negotiating scopes, fees, and resources to maximize impact while protecting margins
- Oversees client UGC programs from budgeting to execution alongside team ensuring content is on brand, on time and in budget
Requirements
- Must be authorized to work in the U.S. without the need for visa sponsorship.
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