LiveOps Manager needed at Goodgame Studios to optimize monetization strategies and engage players. Collaborate across teams to enhance player experiences in free-to-play games.
Responsibilities
Plan and execute multi-channel CRM campaigns to drive player engagement and support monetization goals.
Coordinate with the wider Product team to translate in-game events and promotions into engaging social storytelling across platforms like Discord, Instagram and Facebook.
Develop channel-appropriate copy and creative briefs that align with the brand voice, ensuring a seamless experience from a social post to an in-game purchase.
Support in the planning and scheduling of LiveOps measures, ensuring that the "what" (the offer or event) matches the "how" (the communication).
Monitor performance metrics and community sentiment to refine communication strategies and identify emerging trends.
Work closely with the Product and Data Analytics teams to ensure monetization efforts and CRM campaigns feel like a natural part of the player journey.
Requirements
Strong interest in games, especially free-to-play titles, live events and online communities.
Confident written and spoken English and a feel for tone of voice (humorous, clear, community-friendly).
Organized, reliable, and proactive - able to manage multiple tasks and deadlines.
Creative mindset with an eye for visuals and short-form formats.
Comfortable working with basic analytics and reporting (e.g. platform insights, Excel/Google Sheets).
Familiarity with LiveOps game dynamics, including monetisation strategies, in-game economies and player behaviour.
Familiarity with Goodgame Empire and Empire Four Kingdoms products.
Basic Canva & HTML5 skills.
Comfortable taking calculated risks, learning and sharing the lessons learned.
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