Marketing Director at Tubi leading the marketing strategy for Mexico. Fostering brand awareness and viewership among local audiences while collaborating with global teams.
Responsibilities
Lead and localize Tubi’s marketing strategy for Mexico
Oversee 360° marketing campaigns including brand, digital, social, partnerships, and experiential activations
Leverage the power of sports to drive acquisition and engagement
Collaborate cross-functionally with content, growth, and product teams
Develop best-in-class sales enablement, content marketing and trade marketing for Mexico
Develop and monitor KPIs to optimize marketing performance
Requirements
7+ years of marketing experience in consumer-facing industries (entertainment, media, sports, or technology preferred)
Bachelor’s degree in Marketing, Communications, or related field
Demonstrated success in launching or scaling consumer brands in Mexico
Bilingual proficiency in Spanish and English
Impressive references and a portfolio showcasing impactful campaigns
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