Retail Marketing Manager driving omnichannel campaigns for SURI, a personal care brand transforming oral care. Collaborating with brands and retailers to optimize marketing strategies and performance.
Responsibilities
Omnichannel campaign alignment
Work with Brand on seasonal campaigns and new product launches, ensuring retail shopper journey is factored into wider strategy, translating campaign propositions into best-in-class trade marketing plans and managing implementation. Attend Brand and Creative meetings weekly
Ensure the retail shopper journey is factored into wider Brand campaigns - Create and manage briefs to Creative for all retail touchpoints—from digital banners to in-store displays
Work with each retailer to process and upload approved digital and physical assets
Project manage in-store and online features from concept to installation in partnership with agency and internal resources
Align with Commercial management on concepts that are needed in the conceptual phase for retail pitches
Brief agencies and internal teams on requirements for merchandising concepts
Provide rational for the designs and concepts, taking instruction from account managers regarding requirements on position, size and shape
Attend JBP meetings with Retailers and action Retail Marketing related outcomes
Once approved by Retailers, run the project to completion with agencies for production and installation
Run ‘Brand Days’ with each retailer partner to take buying team through the creative vision for the brand and how this is translating to their in-store and online SURI campaigns
Take ownership of the relationship with Retail Media (Roundel, BMG, Walmart Connect) to deploy digital and physical activations
Take the monthly budget for trade marketing and identify appropriate areas to invest in Retail Media
Work with account managers to analyse the performance of Retail Media activities to ensure they are delivering on CM3 expectations
Work with Growth team to identify efficiencies in spend including adapting messaging and imagery. Be responsible for the harmony across channels where appropriate
Build copy with Brand that is relevant to the appropriate retail partner
Report on Retail Marketing campaigns and present future calendar to the wider business
Share results; Where did we win? What did we learn? What will change in each retailer going forward?
Provide commentary for the reasons behind the ROI on each activity, pulling together information from account managers, category managers and brand managers
Work closely with Category Manager on understanding panel data by retailer. Where we can adapt our messaging and overall strategy? Managed alongside the Head of Commercial
Category manager will share movements in shopper behaviours in each retailer, as well as they demographic of shopper that we are attracting
Retail Marketing will align these insights with the type of media we are investing in and the message it portrays
Attend conferences and build up a network to remain at the forefront of Retail Marketing trends
Attend Retail Media Summit 2026
Attend Zeal Festival 2026
Attend Cannes Lions (Retail Media Summit) 2026
Requirements
Proven, hands on experience of Retail Marketing within a CPG brand
Experience in working directly with Retail Media departments
Experience working directly with Retail Trading and Merchandising teams
Project management experience with internal and external stakeholders
Commercial acumen, an understanding and hunger to deliver ROI on marketing activities with an ability to manage budgets
A creative eye for what works in a retail environment versus a DTC environment with confidence to feedback and challenge ideas
Nice to have:
Relevant category knowledge within personal care
Experience within an omnichannel CPG brand (DTC & Retail)
Experience with BMG, Roundel and Walmart Connect
Benefits
25 days annual leave, plus bank holidays and an additional day for your birthday
Flexible working hours
Hybrid working - up to 2 days working from home each week
Bupa Healthcare and Dental Packages
Income Protection and Life Assurance
1 Charity Day per year
Central London offices- based in London Bridge; a stone’s throw from Borough Market
4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
Monthly social events, organised by different team members
5x free toothbrushes every year
£1000 personal development budget each year, per employee
Fantastic career opportunities; with the chance to grow as SURI does
Summer Fridays; 2pm finish across Fridays in July and August
Fresh fruit and snack orders every week
Cycle to Work scheme, and Electric Bike Cycle to Work scheme
Regular product swaps with other fantastic companies
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