Intern in product marketing at Volkswagen, bridging market insights and product development from initial idea to production. Participate in lifecycle management and strategic marketing concepts.
About the role
- Retail Marketing Manager driving omnichannel campaigns for SURI, a personal care brand transforming oral care. Collaborating with brands and retailers to optimize marketing strategies and performance.
Responsibilities
- Omnichannel campaign alignment
- Work with Brand on seasonal campaigns and new product launches, ensuring retail shopper journey is factored into wider strategy, translating campaign propositions into best-in-class trade marketing plans and managing implementation. Attend Brand and Creative meetings weekly
- Ensure the retail shopper journey is factored into wider Brand campaigns - Create and manage briefs to Creative for all retail touchpoints—from digital banners to in-store displays
- Work with each retailer to process and upload approved digital and physical assets
- Project manage in-store and online features from concept to installation in partnership with agency and internal resources
- Align with Commercial management on concepts that are needed in the conceptual phase for retail pitches
- Brief agencies and internal teams on requirements for merchandising concepts
- Provide rational for the designs and concepts, taking instruction from account managers regarding requirements on position, size and shape
- Attend JBP meetings with Retailers and action Retail Marketing related outcomes
- Once approved by Retailers, run the project to completion with agencies for production and installation
- Run ‘Brand Days’ with each retailer partner to take buying team through the creative vision for the brand and how this is translating to their in-store and online SURI campaigns
- Take ownership of the relationship with Retail Media (Roundel, BMG, Walmart Connect) to deploy digital and physical activations
- Take the monthly budget for trade marketing and identify appropriate areas to invest in Retail Media
- Work with account managers to analyse the performance of Retail Media activities to ensure they are delivering on CM3 expectations
- Work with Growth team to identify efficiencies in spend including adapting messaging and imagery. Be responsible for the harmony across channels where appropriate
- Build copy with Brand that is relevant to the appropriate retail partner
- Report on Retail Marketing campaigns and present future calendar to the wider business
- Share results; Where did we win? What did we learn? What will change in each retailer going forward?
- Provide commentary for the reasons behind the ROI on each activity, pulling together information from account managers, category managers and brand managers
- Work closely with Category Manager on understanding panel data by retailer. Where we can adapt our messaging and overall strategy? Managed alongside the Head of Commercial
- Category manager will share movements in shopper behaviours in each retailer, as well as they demographic of shopper that we are attracting
- Retail Marketing will align these insights with the type of media we are investing in and the message it portrays
- Attend conferences and build up a network to remain at the forefront of Retail Marketing trends
- Attend Retail Media Summit 2026
- Attend Zeal Festival 2026
- Attend Cannes Lions (Retail Media Summit) 2026
Requirements
- Proven, hands on experience of Retail Marketing within a CPG brand
- Experience in working directly with Retail Media departments
- Experience working directly with Retail Trading and Merchandising teams
- Project management experience with internal and external stakeholders
- Commercial acumen, an understanding and hunger to deliver ROI on marketing activities with an ability to manage budgets
- A creative eye for what works in a retail environment versus a DTC environment with confidence to feedback and challenge ideas
- Nice to have:
- Relevant category knowledge within personal care
- Experience within an omnichannel CPG brand (DTC & Retail)
- Experience with BMG, Roundel and Walmart Connect
Benefits
- 25 days annual leave, plus bank holidays and an additional day for your birthday
- Flexible working hours
- Hybrid working - up to 2 days working from home each week
- Bupa Healthcare and Dental Packages
- Income Protection and Life Assurance
- 1 Charity Day per year
- Central London offices- based in London Bridge; a stone’s throw from Borough Market
- 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
- Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
- Monthly social events, organised by different team members
- 5x free toothbrushes every year
- £1000 personal development budget each year, per employee
- Fantastic career opportunities; with the chance to grow as SURI does
- Summer Fridays; 2pm finish across Fridays in July and August
- Fresh fruit and snack orders every week
- Cycle to Work scheme, and Electric Bike Cycle to Work scheme
- Regular product swaps with other fantastic companies
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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