Integrated Marketing Manager developing marketing strategies for Truist's financial services. Collaborating with leaders and executing marketing programs aligned with the company's purpose.
Responsibilities
Build valuable relationships with business leaders to translate strategies into marketing strategies
Manage large marketing initiatives utilizing all marketing channels
Interpret internal/external business challenges and recommend best practices
Lead teams or projects with moderate resource requirements, risk, and complexity
Mentor less experienced teammates
Directly impact the achievement of client, operational, project, service, and risk management objectives
Requirements
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Five years of related experience or an equivalent combination of education and experience
In-depth knowledge and expertise of Marketing principles, practices, theories, and/or methodologies
Experience managing or leading projects or project work streams
Knowledge of client needs and competitive landscape
Ability to interpret and explain complex information to a range of audiences
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