Support marketing team in building relationships with influencers for sustainable oral care products, driving growth through innovative campaigns and strategic partnerships.
About the role
- Influencer Marketing Coordinator managing influencer partnerships and strategies for a leading iGaming company. Focused on user acquisition in the Turkish market through social media and streaming collaborations.
Responsibilities
- Develop and execute influencer marketing strategies focused on lead generation and player acquisition.
- Collaborate closely with marketing and content teams to align influencer initiatives with broader campaigns.
- Identify, vet, and build strong relationships with influencers, streamers, and brand ambassadors within the Turkish market.
- Review potential collaborators channels and verify their authenticity before onboarding.
- Manage the end-to-end process of influencer campaigns from briefing to execution to post-campaign evaluation.
- Negotiate contracts and manage influencer budgets.
- Track daily performance of influencer content, monitor streamers' channels, and ensure scheduled posts are executed.
- Analyze chat interactions and provide suggestions to improve engagement, especially when addressing negative feedback.
- Monitor KPIs, including First Time Depositors (FTDs) and player value, and optimize ROI from influencer campaigns.
- Collect and report campaign results, providing actionable insights for future improvement.
- Act as a key point of contact between influencers, customer service, and internal stakeholders.
- Maintain a positive relationship with streamers through encouraging and clear communication.
- Offer regular feedback and suggestions to streamers to ensure continuous performance improvement.
- Be fully informed of each streamers timeline, campaign expectations, and community responsibilities.
- Stay up-to-date with the latest trends in social media, influencer marketing, and streaming in the Turkish-speaking iGaming community.
- Share insights on new trends or platforms that could enhance our influencer strategy.
Requirements
- Native or fluent in Turkish; strong proficiency in English is required.
- Proven experience in influencer marketing, preferably within the online casino or gaming industry.
- Deep understanding of the Turkish market and its digital landscape.
- Passionate about streaming, social media, and content creation.
- Excellent communication, negotiation, and relationship-building skills.
- Analytical mindset with the ability to interpret data and drive performance.
- Strong organizational skills with the ability to manage multiple campaigns simultaneously.
- Experience working with streamers or live content creators.
- Background in online gaming or iGaming industries.
- Familiarity with influencer marketing tools and performance tracking platforms.
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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