Data Services Analyst I at TIAA creating programs for data extraction and integration while ensuring quality and managing client relations. Supporting multiple projects across different lines of business.
About the role
- MarTech Engineer optimizing marketing data systems at an AI-native mortgage company. This role involves ensuring data integrity and enhancing conversion tracking for marketing performance.
Responsibilities
- Own & Optimize Conversion Tracking To Maximize and Maintain Uptime
- Maintain and enhance end-to-end analytics for all Key Business Outcomes (Purchase, Refinance, HELOC, etc.) used by executives and marketing team
- Audit, diagnose, and resolve tracking discrepancies, data loss, or integration issues across the entire data infrastructure pipeline
- Ensure attribution signals are consistent and synchronized across all platforms (Meta, Google, CRM, GA4, and reporting) helping to eliminate data duplication
- Actively manage Google Tag Manager and all marketing pixels, events, and data-share on the system's back-end using both server-side and client-side methods
- Work with our marketing agency to improve or enable their efforts through understanding their needs and recommendations
- Govern and Evolve Marketing Data Infrastructure
- Own the event tracking logic to maintain and improve upon our standardized taxonomy that supports unified reporting and downstream activation
- Conduct monthly audits to identify dropped events, broken integrations, missing event parameters, and redundancies
- Oversee Meta, Google, LinkedIn pixels/tags for accuracy and integrity, and maintain GTM/GA4 governance and naming conventions
- Ensure we stay compliant with all privacy, financial, and otherwise relevant industry related ad tracking requirements
- Plan, Implement, and Standardize Marketing Technology Integrations
- Manage basic coding and review around key marketing integrations
- Create marketing-friendly visualizations conveying integration functionality
- Self-analyze work and take opportunities to improve without guidance
- Sit with engineering team to help manage prioritization on marketing’s behalf
- Learn RudderStack, Iterable, our custom-built CRM, and work to increase functionality
- Monitor and optimize data pipelines: Website → RudderStack → Iterable → CRM → GA4
- Troubleshooting & Engineering Support
- Investigate and resolve live tracking or integration issues, maintaining root-cause and resolution logs
- Serve as a first-line technical resource, capable of handling basic Computer Science (CS) troubleshooting and implementing internal changes when necessary
- Work collaboratively with the Engineering team, supporting active campaign measurement reliability
- Ensure that uptime is not compromised being quick to fix issues when conversion tracking stops working or data issues arise
Requirements
- Bachelor's degree in computer science, Engineering, or a related field
- 6+ years of professional experience in Digital Marketing, Technology, or Engineering (Fintech/Mortgage background is a plus)
- Data and Infrastructure Expertise: Proven experience in diagnosing and optimizing complex conversion tracking and data flow between multiple MarTech systems (e.g., GA4, CRM, Ad Platforms).
- Strong capacity for back-end implementation and troubleshooting of tracking pixels, tags, and data events.
- Familiarity with basic Computer Science (CS) concepts or development and knowledge of code (e.g., JavaScript related to tagging).
- Proven experience in diagnosing and optimizing complex data flow between multiple MarTech systems
- Experience with Google Tag Manager, Pixels, Ads Tracking, Javascript / typescript, React
- Experience with Iterable, Looker, BigQuery, or SQL
- Knowledge of GDPR/CCPA and data governance preferred
- Exposure to attribution modeling preferred
Benefits
- Day One Coverage – Your benefits begin on your first day, so you’re supported from the start
- Nationwide Medical, Dental & Vision Coverage – Comprehensive plans that travel with you, wherever you are
- Mental Health Support When You Need It – Immediate access to virtual therapy with licensed providers for you and your eligible dependents (ages 6+), with your first few visits covered at no cost!
- Health Savings Account (HSA) – Includes an employer contribution to help you plan for healthcare expenses
- Employer-Funded Dependent Care FSA – Support for childcare and/or dependent care costs
- Disability & Life Insurance – Provided at no additional cost to give you added peace of mind
- Flexible PTO – Time off when you need it, so you can recharge and focus on what matters most
- Extra Perks & Discounts – Including pet insurance, savings programs, and more to support life beyond work
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