Brand Director overseeing brand management and client relationships for licensing portfolio. Collaborating with teams to develop strategies and manage brand growth effectively.
About the role
- Drive Brand strategies and creative campaigns for a financial services company. Collaborate for brand enhancement, manage budgets, and deliver performance reports.
Responsibilities
- Drive the development and refinement of Brand’s messages and creative campaign/activations.
- Collaborate with team leaders in other marketing areas to help lead go-to-market planning.
- Identify/optimize opportunities to drive cross-team collaboration and alignment to optimize performance.
- Build internal and external relationships with senior leaders.
- Manage departmental budgets; oversee individual team efforts to manage PO’s and budget reconciliation.
- Develop and deliver performance reports to marketing leadership.
- Ensure brand guidelines are followed internally and externally.
- Provide coaching and guidance to team members.
- Collaborate across mediums and related departments, including divisional channel partners.
- Manage project resource allocation in collaboration with business groups.
- Manage agency and/or partner relationships.
- Data mine/analyze customer insights; develop and implement solutions.
- Create media planning strategies and collaborate with agency partners to implement.
- Keep current on new technologies and emerging trends/opportunities.
Requirements
- Bachelor’s degree in marketing or related field, or equivalent experience
- Ten years of digital communications, social media marketing or related experience
- Five years of management experience leading and developing teams
- Experience managing campaigns or marketing projects
- Proficient in core content production systems and requirements
- Strategic thinker and decision-maker to drive results
- Excellent written/oral communication and relationship building skills
- Analytical and problem-solving skills
- Proficiency using MS Office
- Preferred Qualifications Advertising and/or branding agency experience
Benefits
- Competitive Pay
- Bonus for Eligible Employees
- Benefits Package
- Pension Plan
- 401k Match
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Disability Insurance
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Employee Discounts
- Career Training & Development Opportunities
- Health and Work/Life Balance Benefits
- Paid Time Off starting at 160 hours annually for employees in their first year of service.
- Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
- Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
- Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
- Adoption Assistance
- Employee Assistance Program
- Back-Up Care Program
- PTO for Volunteer Hours
- Employee Matching Gifts Program
- Employee Resource Groups
- Inclusion and Diversity Programs
- Employee Recognition Program
- Referral Bonus Programs
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