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About the role
- VP of Brand PR & Communications steering T-Mobile's brand narrative and communications strategies. Leading a team and driving brand awareness across multiple channels to amplify T-Mobile's market presence.
Responsibilities
- Lead brand-building and brand-awareness efforts through progressive, integrated communications
- Activate and amplify marketing initiatives and brand fame across sponsorships, sports, entertainment, partnerships, high-stakes content, creators, and influencers
- Own PR planning, integration and execution for marketing events, Un-carrier moves, product launches, CSR and community communications
- Partner closely with brand marketing to develop integrated marketing plans that seamlessly connect paid media to earned media, ensuring full-funnel and 360 communications impact
- Shape and operationalize a broader Brand & Communications organization; lead long-range planning and strategy to support the brand
- Leads a team supporting continuous improvement by providing clear direction, navigating change, and communicating priorities, while coaching, developing, and hiring top talent
Requirements
- 15+ years’ experience leading Corporate Communications for a leading consumer brand
- Proven brand and consumer-storytelling expertise, with experience delivering campaigns in progressive, modern media environments; strong media-relations background and agency-management skills
- Corporate Communications expertise with a commercial mindset, strong understanding of media relations and risk management, and the ability to activate both media and social channels
- Demonstrated success advising the C-suite and influencing senior leaders internally and externally at a high level
- Experience developing strong relationships with external partners to strengthen brand presence
- Provides day-to-day leadership and guidance to team members, supporting their development through coaching and feedback while fostering a positive, collaborative team environment
- Bachelor’s Degree in Business Marketing or related field; Masters Preferred
- At least 18 years of age
- Legally authorized to work in the United States
Benefits
- medical, dental and vision insurance
- flexible spending account
- 401(k)
- employee stock grants
- employee stock purchase plan
- paid time off and up to 12 paid holidays
- paid parental and family leave
- family building benefits
- back-up care
- enhanced family support
- childcare subsidy
- tuition assistance
- college coaching
- short- and long-term disability
- voluntary AD&D coverage
- voluntary accident coverage
- voluntary life insurance
- voluntary disability insurance
- voluntary long-term care insurance
- mobile service & home internet discounts
- pet insurance
- access to commuter and transit programs
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